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Unlocking the Power of Creator Led Brands

This PSFK guide is a creator economy report that how brands and retailers are engaging creators to facilitate fan engagement, content production and monetization.

Executive Summary

In the ongoing evolution of the economy, it’s now the creator who holds outsize sway in the marketplace. Part budding entrepreneur, part social media influencer and part emerging brand, these individuals are taking advantage of the wealth of digital platforms and resources available to build an audience, market and sell their product (lifestyle, creativity, recommendations or more recently actual products of their own design.) and earn an income.

Report Overview

As many of the popular creators of today look to transform themselves into the brands of tomorrow, this is a must-watch space with valuable insights and disruptive potential. To help our community of brand and retail change makers better understand the creator economy landscape, PSFK has identified 7 innovative collaboration strategies  for creators, brands and retailers.

What You’ll Learn In This Report

  • How the recent pandemic has accelerated people’s collective time online and provided many would-be creators the time and opportunity to pursue their side hustle as their main career. 
  • How the growing number of digital communities and platforms (think Facebook, YouTube, TikTok, Substack, OnlyFans, etc.) are attracting and retaining talent
  • Why platforms are rolling out a host of new creator tools and features to facilitate fan engagement, content production and monetization.
  • How brands plan to leverage creator cache through affiliate marketing programs and product collaborations to reach younger, digitally-savvy consumers.

What’s In This Report?

To help our community of brand and retail change makers better understand the creator economy landscape, PSFK has identified 7 innovative collaboration strategies  for creators, brands and retailers.

This creator economy report includes:

  • 7 strategies for the creator-led economy
  • 34 best-in-class examples from organizations leading the way through innovation
  • Consumer insights around the influencers and the creator led economy

Who Prepared This Report?

This creator economy report was developed by the same PSFK research department that since 2004 has provided trends-led innovation consulting advice to Apple, BMW, Facebook/Meta, Google, Microsoft, Samsung and Volkswagen.