This PSFK guide is an employee leadership report on empowering frontline staff with innovative training and support programs.
Shifting consumer expectations around streamlined processes and personalized care have forced organizations to rethink the roles of their employees and their training. Recognizing the vital role that employees play within the customer experience, brands and companies with progressive leadership and experienced leaders take a view of their associates as both their most publicly facing representatives, and deeply essential components of the day-to-day functioning and ongoing success of their businesses and corporate strategies.
In this employee leadership report, learn how brands are tapping into digital platforms and thinking beyond the day-to-day requirements of the job to offer their associates opportunities for growth and support with leadership programs. Discover how an omnichannel approach to training, as front and backend operations merge will define the successful retailers moving forward.
This employee leadership report was developed by the same PSFK research department that since 2004 has provided trends-led innovation consulting advice to Apple, BMW, Facebook/Meta, Google, Microsoft, Samsung and Volkswagen.
With increased remote work and distributed team structures, retailers are evolving their creative and productive processes into virtual and/or technology-aided operations. Virtual and 3D platforms, AI mapping tools, and online operations marketplaces are allowing design brands, retailers, partners, and vendors to seamlessly collaborate, share and adapt their work in real time—from any workplace.