This PSFK guide is a customer loyalty report on the strategies brands and retailers can employ to engage, interact and build with their audiences.
Customers increasingly see their brand relationships as extensions of themselves and communities with shared values and passions to take part in. Retailers and brands are getting hip to the business value their most loyal customers provide beyond increased sales and data in a spreadsheet. A more comprehensive approach to loyalty is building stronger customer connections, while simultaneously generating more value for businesses, their partners and their customers.
While tying individual spend to timely rewards is still very much at the core of the modern loyalty program, how the changing expectations of consumers and the two-way nature of the digital and social marketplace now enable so much more. In this customer loyalty report, the PSFK iQ research team explore seven innovative customer loyalty strategies, bringing them to life with leading examples of innovation from the marketplace.
To help our community of retail insiders better understand the loyalty, PSFK has identified 7 key strategies that highlight innovation on the part of creators and companies to take advantage of emerging opportunities.
This customer loyalty report includes:
This customer loyalty report was developed by the same PSFK research department that since 2004 has provided trends-led innovation consulting advice to Apple, BMW, Facebook/Meta, Google, Microsoft, Samsung and Volkswagen.
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