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PSFK Report

CX Playbook

The CX Playbook presents a new vision for the customer-brand journey, one where customers’ lives and goals are authentically empowered and bolstered by their favorite brands. Today’s consumers have adopted widespread distrust of legacy institutions, driven by a progressive mindset and a higher need for self-sufficiency. In response, brands need to position their products and services alongside purpose-driven initiatives that simultaneously elevate customers and accomplish global good.

The playbook presents readers with an actionable, trends-inspired framework that will attract customers through value-driven brand perspectives and cultivate long-term loyalty by nurturing their progressive lifestyle.

PSFK Is The Home Of What’s Next In Retail and CX

Our integrated approach to research, content, events and our network provides you with the knowledge and savvy you need to get ahead of the trends.

About This Report

This is one of the 400+ reports available to Members of PSFK iQ, our professional research platform designed for Retail and CX leaders. Browse the full library at psfk.com/reports

PSFK iQ. Where Innovators Turn for Research

Our professional-grade research platform is designed specifically for Retail and CX leaders who want to know what’s next. Whether you’re staying current on trends or need a real-time research partner to help you get ahead, a membership to the iQ platform will deliver the info you need to make your next move. psfk.com/membership

PSFK iQ membership includes:

– On-Demand Research

– Case Studies, Op-eds & Analysis

– Vendor and partner referrals

Published May 2018