Delivering Content With Commerce
This PSFK Research Paper provides an overview of best practices when it comes to brands using content platforms like social media and chat apps as channels to prompt discovery and purchase of products. The paper includes articles providing insight related to this topic and examples of brands that have merged content and commerce in innovative ways.
- An overview of brands tapping into new channels of audience engagement
- Related insight and noteworthy examples of content & commerce merging
- A guide to PSFK reports for further reading
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