Leveraging Data For Customer-Centric Products

In an effort to improve their internal operations and lead with consumer-first experiences, organizations are leveraging the robust data available through digital platforms ranging from social media and brand websites to physical sensors and IoT to better understand their customers and competition. When translated into actionable insights and made available to key decision-makers at all levels of a business, this intelligence becomes a powerful tool for differentiation and innovation.

Published August, 2017

This concise, 8-page research paper includes:
  • An insight-led overview of trends in product design
  • A compilation of best-in-class examples of companies using data to develop customer-centric products


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