Leveraging Data For Customer-Centric Products

In an effort to improve their internal operations and lead with consumer-first experiences, organizations are leveraging the robust data available through digital platforms ranging from social media and brand websites to physical sensors and IoT to better understand their customers and competition. When translated into actionable insights and made available to key decision-makers at all levels of a business, this intelligence becomes a powerful tool for differentiation and innovation.

Published August, 2017

Pro content
This concise, 8-page research paper includes:
  • An insight-led overview of trends in product design
  • A compilation of best-in-class examples of companies using data to develop customer-centric products

Invite the analysts behind this PSFK report to come and provide a tailored presentation at your office or next conference. We work to tailor our talks to provide context and actionable recommendations for all audiences.

Innovation Workshops

Turn the insights and recommendations found within this report into action through a workshop. Customized specifically for your business' goals, needs and culture, this is a hands-on dive into the ideas and trends in our reports, with a focus on implementing them for your own business or clients. Whether these run from 4 hours to 2 days, your team will leave not just inspired and informed, but ready to take action.


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