Digital Banking Playbook

This PSFK guide is a digital transformation report covering connected marketplace strategies for the retail banking sector.

Executive Summary

The influence of technological, cultural and regulatory requirements necessitate accelerated change across financial services. Likewise, the opportunities presented with digital transformation extend to all banking verticals—from retail banking to capital markets. Because these shifts have decentralized banking operations, an agile, digital ecosystem has become necessary for institutions to have greater, data-driven intelligence on their customers, markets and internal business processes.

Report Overview

In the Digital Banking Playbook, the PSFK research team highlights how digital systems and processes can augment a financial institution’s ability to optimize operations and reinvigorate the customer experience. Backed by marketplace trends and strategies for successful implementation, we present three scenarios that ground this digital acceleration within the contextual framework of today’s financial services landscape. This digital-first vision presents a new opportunity to deliver unprecedented innovation to the customer, as well as the internal, overarching enterprise.

Who Prepared This Report?

This digital banking report was developed by the same PSFK research department that since 2004 has provided trends-led innovation consulting advice to Apple, BMW, Facebook/Meta, Google, Microsoft, Samsung and Volkswagen.