This PSFK guide is a digital fashion business report that identifies the solutions, tools, and technologies supporting new direction for the fashion industry.
Throughout its history, fashion has been about a particular form of self-expression and autonomy. Unique and self fulfilling, drawing from its own period, place, and context to produce an aesthetic that elucidates the present moment in such a way as to highlight what might come next, fashion is not only about style but also about identity; it provides a way for the wearer to express through their clothes who they are at any given time. It is no surprise then, that as the world transitions to an increasingly hybrid mode of digital and physical engagement and experience, the fashion industry is one of the first sectors to embrace and be embraced by this new reality.
In this digital fashion business report, the PSFK Research team explores the solutions, tools, and technologies supporting the digitization of the fashion industry. To help our members better understand the early stages of transition in this exciting space, PSFK has identified 7 key trends-led strategies behind the fashion and apparel industry’s pivotal shift.
To help our members better understand the early stages of transition in this exciting space, PSFK has identified 7 key trends-led strategies behind the fashion and apparel industry’s pivotal shift. We’ve explored the innovative solutions, tools, and technologies supporting the digitization of the fashion industry.
This digital fashion business report includes:
This digital fashion business report was developed by the same PSFK research department that since 2004 has provided trends-led innovation consulting advice to Apple,BMW, Facebook/Meta,Google, Microsoft, Samsung and Volkswagen.
As consumers’ lives transition into the digital realm, and advances are made in gaming and social technologies, brands and retailers are designing customizable identities and products to service consumers in their digital lifestyles.Downloadable Wardrobe
As younger consumers shift to a social media-first mindset and look for ways to express their personalities online, they’re turning to downloadable fashions specifically designed and marketed for online sharing, allowing clothes to be “worn” virtually using augmented reality across digital and social platforms.Carbon Labeling
In an effort to be more transparent about the environmental impacts of material sourcing, manufacturing and transportation, companies are calculating the carbon footprints of their products and making that information available to both consumers and clients.
The new training centers from Browzwear, a leading provider of 3D fashion design, development, and merchandising software solutions, will offer digital upskilling to garment design and technical professionals in key manufacturing regions.RTFKT Sells Cybersneakers To The Metaverse And That’s Just The Beginning
Digital powerhouse RTFKT (pronounced “artifact”) is creating the future of IRL and virtual fashion.Allbirds Shares Proprietary Carbon Footprint Calculator With Other Brands
San Francisco footwear company, and tech-set favorite, Allbirds, is making its unique carbon footprint calculator available for use by other brands in an effort to push the fashion industry at-large toward a more transparent and sustainable future.