Video games and the digital gaming ecosystem sit at the intersection of contemporary digital entertainment, content and streaming. While video games have often served as the inspiration for trends that have become essential to today’s entertainment experience, such as digital movie streaming, now the video game industry is looking to the world of entertainment for inspiration. After years of predictable pay-to-play models and walled console games, the video game industry is turning back to streaming platforms. As voyeuristic forms of play, such as livestreaming, esports and YouTube, continue to thrive in the mainstream, a growing audience of gamers and gaming enthusiasts are seeking more democratized, all-access ways to play, view and watch. This white paper provides an overview of the ways in which game publishers and brands are leveraging technologies to design new viewing experiences that are immersive and engaging.
Published July 2019