Innovation In The Digital Gaming Ecosystem

This PSFK guide is a gaming report for brands to help them leverage technologies and design new viewing experiences that are immersive and engaging.

Executive Summary

Video games and the digital gaming ecosystem sit at the intersection of contemporary digital entertainment, content and streaming. While video games have often served as the inspiration for trends that have become essential to today’s entertainment experience, such as digital movie streaming, now the video game industry is looking to the world of entertainment for inspiration.

Report Overview

This gaming report for brands provides an overview of the ways in which game publishers and brands are leveraging technologies to design new viewing experiences that are immersive and engaging.

What You’ll Learn In This Report

• After years of predictable pay-to-play models and walled console games, how the video game industry is turning back to streaming platforms.
• As voyeuristic forms of play, such as livestreaming, esports and YouTube, continue to thrive in the mainstream, why a growing audience of gamers and gaming enthusiasts are seeking more democratized, all-access ways to play, view and watch.
• How game publishers and brands are leveraging technologies to design new viewing experiences that are immersive and engaging.

Who Prepared This Report?

This gaming report for brands was developed by the same PSFK research department that since 2004 has provided trends-led innovation consulting advice to Apple, BMW, Facebook/Meta, Google, Microsoft, Samsung and Volkswagen.