PSFK’s professional-grade research platform, featuring access to our full-report library and on-demand research services.Take me to PSFK iQ
This PSFK guide is a gaming report for brands to help them leverage technologies and design new viewing experiences that are immersive and engaging.
Video games and the digital gaming ecosystem sit at the intersection of contemporary digital entertainment, content and streaming. While video games have often served as the inspiration for trends that have become essential to today’s entertainment experience, such as digital movie streaming, now the video game industry is looking to the world of entertainment for inspiration.
This gaming report for brands provides an overview of the ways in which game publishers and brands are leveraging technologies to design new viewing experiences that are immersive and engaging.
This gaming report for brands was developed by the same PSFK research department that since 2004 has provided trends-led innovation consulting advice to Apple, BMW, Facebook/Meta, Google, Microsoft, Samsung and Volkswagen.