Enabling Customized Product Matches

This PSFK Research Paper explores how brands are helping customers find products that are the perfect match or fit for them from outside of the store via web-based applications and platforms. The paper provides related insight and examples that show how brands and tech companies are implementing innovative solutions that allow customers to feel confident in their product choices, without having to go into the store.
Published May 2017

This easy-to-digest, 7-page research paper includes:
  • An insight-led overview of trends in online product matching
  • Examples of brands that are leading the way with innovation in online product matching and recommendation
  • A guide to PSFK reports to consult for further reading

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