This PSFK guide is a digital shopper journey report on instilling customer trust and confidence through one to one expertise and immersive experience.
Whether shopping entirely online or eventually visiting a store, consumers are using an expanded range of digital channels and tools to discover, research and buy products. Progressive brands and retailers are embracing new technologies and platforms to scale the 1:1 service and support their customers expect when shopping online and replicate the experience of a physical shopping and product experience in a digital environment.
Within this shopper journey report, PSFK describes eight strategies for brands and retailers to engage shoppers with next-generation digital experiences and deliver enhanced customer experience. Each of the trends-led recommendations is supported by recent best-in-class examples of innovation from the marketplace.
To help our community of retail insiders better understand how to shape their customers customer journey, the PSFK iQ research team has identified 9 key strategies.
This 16-page digital shopper journey research paper includes:
Outdoor recreation retailer created a virtual appointment platform for customers to book time with an in-store expert.Neiman Marcus elevates CX with Clienteling app
Neiman Marcus is elevating customer relationships through the Connect section of its shopper app.Yeti Customers can Visualize 50 Products IRL with Web-Based AR
Outdoor gear brand’s immersive 3D product experience allows customers to place more than 50 virtual products in real-world spaces