The Digital Transformation Playbook

Unleashing Exponential Growth In The New Economy

With global brands and startups alike pushing to find new ways to disrupt the status quo and gain an advantage, the only constant in today’s marketplace is change. In this report, BMC partnered with PSFK to unearth opportunities and challenges that traditional companies will face when transitioning into a digital enterprise and to provide a roadmap helping decision-makers determine where to begin, what to do and how to follow through.

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Featured within the 30+ page report, readers can find:
  • 5 best practices when transitioning into a digital enterprise
  • 8 strategies for transformation
  • 32 best-in-class examples
  • Key insights for the C-suite
  • Key questions to consider when transforming
  • Protips by industry experts at BMC
  • A bonus 30+ page summary presentation deck

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Insights From The Digital Transformation Playbook

Analysis How Cannabis Retailers Like Namaste Technologies Are Leveraging Digital-First Strategies

These four brands are using a tech-driven approach to make cannabis products, services and information more accessible and personalized for consumers

Interview Interview: Digital Pharmacy Capsule On Using Technology To Elevate, Not Replace, The Human Element In Health Care

Capsule's founder explains how the digital platform is giving New Yorkers access to more convenient and transparent prescriptions, integrating technology into a slow-to-adapt industry to elevate the pharmacy experience

Events How Brands Like KLM Build Community Through Virtual Connection

Interactive technologies help build authentic, virtual connections between brands and consumers around the world

Analysis How Brands Like Nike Use Mobile Apps To Improve The Store Experience

Retailers are deploying AR and chat-based mobile apps to guide and assist shoppers as they navigate the physical store

Analysis How Companies Like SalesLoft Encourage Employee Loyalty With Elevated Benefits

Companies are filling the gaps in employee needs by offering innovative benefits packages, hoping to engage more people and invite loyalty

Interview Interview: How 167-Year-Old Money Exchange Western Union Keeps Evolving For New Generations

PSFK speaks to Mike Hafer, SVP, Marketing and Field Execution, North America for Western Union about how his company is building a future-proof, multigenerational strategy

Op-Ed Op-Ed: The Rise Of The Discerning, Enabled Consumer Has Disrupted The Agency Model

‘State of the Digital Nation’ series author and former ustwo owner Jules Ehrhardt explores how the era of the empowered consumer caught the ad industry off guard, prompting a crisis for the agency model

Podcast Interview: Translating Ideas In International Retail To Domestic Innovation

Zia Daniell Wigder of Shoptalk spotlights retail innovations from Europe and Asia that U.S. retailers should study