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Like other consumer-centric vertices, the real estate industry is experiencing disruption from a variety of touchpoints—from changing consumer browsing behavior to new ways that aspiring homeowners can sign up for a mortgage. As millennials become the primary demographic to become homebuyers, it’s expected that they bring their virtual inclinations and affixation for lean, digital upstarts, as opposed to larger legacy institutions, to their real estate needs, and this digitizing homebuying report will help brands meet them halfway.
This PSFK research paper explores the new virtual tools and pathways consumers are adopting along the road to homeownership, from virtual trialing to automated assistants to inclusive support for mortgages.
Published June 2019