profile

PSFK Insider

PSFK’s paid weekly newsletter product. Trends delivered right to your inbox.

PSFK iQ

PSFK’s professional-grade research platform, featuring access to our full-report library and on-demand research services.

Take me to PSFK iQ

Help, I have question!

  • + What is my level of access?
  • + Not sure what product is right me
  • + I am having access issues
Chat with a representative

Want to send us an email?

Email us at sales@psfk.com
PSFK Report

Digitizing The Homebuying, Browsing And Mortgaging Experience

Like other consumer-centric vertices, the real estate industry is experiencing disruption from a variety of touchpoints—from changing consumer browsing behavior to new ways that aspiring homeowners can sign up for a mortgage. As millennials become the primary demographic to become homebuyers, it’s expected that they bring their virtual inclinations and affixation for lean, digital upstarts, as opposed to larger legacy institutions, to their real estate needs, and this digitizing homebuying report will help brands meet them halfway.

This PSFK research paper explores the new virtual tools and pathways consumers are adopting along the road to homeownership, from virtual trialing to automated assistants to inclusive support for mortgages.

Published June 2019