Driving The Family Vehicle

This PSFK Research Paper provides an overview of how family culture has impacted the design of cars, with a particular focus on SUVs. The paper provides links to articles and studies related to the modern family, as well as examples of vehicle models and services from car brands that have been developed with this audience in mind.

Published March 2017

The 6-page research paper includes:
  • An overview of and statistics related to the modern family
  • A survey of new ideas in automotive and the family culture and lifestyle
  • A guide of related PSFK reports for further reading


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