This PSFK guide is a report on social media marketing engagement that outlines the ways brands and retailers are able to leverage social platforms and creators to engage with their customers, inspire loyalty, and drive purchases.
Social media has become one of the most important marketing channels for retailers and brands to raise awareness and drive action among their audiences, as it takes an increasingly central role in people’s lives as a way to connect and share. Connected online social platforms are transitioning from places to participate in conversations and build a following into marketing channels, while the addition of new commerce tools and capabilities is transforming them into valuable storefronts to facilitate sales. Simultaneously, the ascension of influencers and creators with large, highly engaged audiences is changing the ways brands and retailers are able to engage with their customers, inspire loyalty, and drive purchases.
It’s an exciting time for retailers and brands to explore the expansive social landscape. This is where a growing number of consumers are spending their time and attention, and increasingly, their dollars. In the following report, the PSFK iQ research team looks at six key strategies in social commerce, bringing them to life for our members with a number of recent examples from the marketplace.
To help our community of retail industry insiders activate on innovation in social media, the PSFK team has built a report that looks at six key trends in social commerce, bringing them to life with a number of recent examples from the marketplace.
This social media marketing engagement report includes:
This social media marketing engagement report was developed by the same PSFK research department that since 2004 has provided trends-led innovation consulting advice to Apple, BMW, Facebook/Meta, Google, Microsoft, Samsung and Volkswagen.
As social apps and digital spaces continue to evolve into all-in-one entertainment, discovery and shopping experiences, platforms are gaining a unique perspective into digital CX spanning in-the-moment viral products to the messaging, creators, and content driving consumer engagement. Recognizing the value these insights hold for brands and creatives, platforms are leveraging their first-party data to inform best practices and strategies and provide brands and retailers with the tools for marketing more effectively through social media.In-Crowd Engagement
To better inform product development, meet existing consumer communities one-on-one, and facilitate greater connections between brand, influencer, superfan and everyday consumer, retailers are leveraging emerging social channels to interact one-on-one with fans and followers through text, Slack-like messaging groups, and video. Within these digital communities, which can be invite-only, subscription based or part of a larger loyalty offering, brands are trading access to better services and insider content in exchange for feedback and input from...Stunt Hires
To build interest, connect with new consumers, and generate positive content, brands and retailers are designing social media facing competitions to fill buzzy positions and ‘dream roles' within their organizations. After competing in various TikTok-style challenges and other social-based competitions, selected winners or candidates earn covetable positions - Flavor Confirmer, Chief TikTok Officer, Director of Taco Relations - while the user-generated content submitted for each competition or job listing acts as its own brand campaign.
The risqué site is becoming a popular way for companies to let their hair down and engage with a different audience.