Field Trip: Eastpack Packaging Show

A product’s packaging plays an important role in the customer experience. It serves as a marketing tool that communicates not just a product’s attributes but what the brand stands for, helping items stand out at shelf and drive purchase decisions in store. It also plays an important role in the ecommerce experience, serving a necessary function in order fulfillment, but perhaps just as critically, creating a key opportunity to establish an emotional connection through the unboxing experience, surprising and delighting consumers as they physically interact with a brand and its products for the first time.

PSFK researchers visited EastPack, the East Coast’s leading packaging convention, to see how the packaging industry is innovating to meet new consumers demands for packaging that is engaging and sustainable and suitable for their changing lifestyle needs.

The ‘Field Trip: EastPack Packaging Show’ deck contains 22 pages of original photographs and opinions.

Published July 2019

REQUEST INFORMATION

Please provide your details so we can respond with more information about this report.

Related CX Insights

Case Study This Waste-Free DTC Startup Delivers Bottles Of Non-Dairy Milk

As the popularity of dairy alternatives continues to rise, New Milk is dedicated to cutting down on packaging and using sustainable delivery to reach customers in the U.K.

Brand Activation & Immersion Music-Driven Meditation Service WAVE Delivers The Ultimate At-Home Mindfulness Experience

PSFK speaks with co-founders Mason Levey and Brad Warsh on the consumer-driven strategies behind the experiential wellness offshoot of a popular New York studio that answers demand for elevated at-home meditation

Cafe & Restaurant PSFK Survey Shows That Convenience Dominates Fast Casual Mobile Ordering

Results gleaned from our PSFK x Suzy 2019 Food Service CX Survey show that consumers do not take their time lightly, with close to 90 percent unwilling to wait more than 10 minutes for food they ordered ahead via app, and the with the ability to order ahead on mobile driving its rampant use

Analysis Birchbox And More Are Democratizing Beauty With Gender-Neutral Branding

The following exemplary beauty brands are responding to a strong consumer demand for gender-neutral products and services in a space long dominated by a traditional, binary paradigm

Fashion & Apparel PSFK Visits Pop-Up That Encourages Its Customers To Consume Fewer Products

The pop-up space is both an installation and a store aimed at educating customers how to make the most of the products they already own

Consumer Goods Spider-Man Fans Can Scan Kellogg's Snacks To Unlock Exclusive Comics And Games

To build excitement for the upcoming Spider Man movie, the snack company is debuting digitally enabled boxes for products like Pop Tarts, Cheezits and more that let customers scan to unlock limited-edition content

Beauty Cutting-Edge Beauty Brands Like Skinmade Are Redefining Customization With AI Technology

Personalization takes on new meaning in today's skincare landscape, as brands like Neutragena and Elever marshal tactics like custom skin masks and 3D makeup printing

Delivery & Logistics How An Eco-Friendly Toothpaste Tablet Is Disrupting The Oral Care Space

PSFK sits down with Lindsay McCormick, who founded the eco-friendly subscription dental hygiene brand Bite Toothpaste, for a look at why oral care left much to be desired—and how Bite is meeting new consumer demands for sustainable and non-toxic options

?>