Elevating Public Spaces Through Tech-Enabled Experiences

Today’s consumers live with one foot online and offline, and they increasingly look for ways to connect and engage with their peers in physical spaces. Brands are responding by looking beyond their retail footprints and expanding their impact to the communities they inhabit. This research paper explores how brands are leveraging technologies to maximize visitors’ experiences in public spaces and reimagining city life for modern urbanites.

From IoT sensors and smart street furniture, to app-based tools and kiosks, brands are engaging the public in innovative ways that are creating hybrid spaces and connected communities, offering people from diverse backgrounds the opportunity to meet and participate in civic life. These initiatives allow brands to position themselves as a force for good and demonstrate an altruistic commitment to improving their consumers’ daily lives. 

This research paper is supported by best-in-class case studies, and insights collected from the PSFK x Suzy Public Spaces And Technology Survey, an original survey of 500 U.S. consumers conducted by PSFK and Suzy, the real-time consumer polling platform.

Published September 2019

This 15-page report includes:

  • 10 trends that outline how forward-thinking brands are creating dynamic public spaces and amplifying their impact beyond their retail footprints
  • 29 trend-supporting exemplary case studies
  • 5 strategic guidelines for brands to successfully engage consumers in public spaces
  • Exclusive expert insights from one of the featured brands
  • Results from the PSFK x Suzy Public Spaces And Technology Survey, an original survey of 500 U.S. consumers conducted by PSFK and Suzy, the real-time consumer polling platform, that provide key insights into consumers’ emerging views on brand activation and engagement in public spaces

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Insights From Elevating Public Spaces Through Tech-Enabled Experiences

Analysis These Brands Are Building Community Through Cultural Connections

From social apps to creativity-fueled meetups, new digital initiatives from brands Google and her-people are implementing technology to improve community connections

Analysis Shared Spaces Around The Globe Are Enhancing Community Life

From Tokyo to São Paulo, innovative community spaces are democratizing access to resources while providing people with the chance for connection and collaboration

Analysis How Gaming Brands Are Bridging The Physical-Digital Divide To Enable Public Play

Gaming takes many forms these days, but applying it on top of public spaces allows people to enjoy the great outdoors in a social, active way

Analysis How Empathetic Design Is Improving Quality Of Life For City Dwellers Worldwide

These initiatives are building public spaces that put citizens’ wellbeing first and consider the diverse needs and experiences of others

Analysis How Brands Are Activating Public Spaces To Educate Consumers On Sustainability

These innovative companies are storytelling and communicating important messages about topics like sustainability through eye-catching public art and interactive activations

Analysis How Maximizing Spaces Is Helping Communities Thrive Worldwide

Previously unused or fallow areas can become innovative gathering spaces and homes, promoting community and social good

Analysis How Services From The Likes Of Ford Bring The Goods Right To The Consumer

In-step services grow the relationships between brands and consumers outside of the traditional store format, reaching shoppers wherever they go

Analysis Meet The Brands Pioneering Cashless, On-The-Go Transactions

Leaving behind cash, these brands are taking payments to the next level with revolutionary methods to make charitable donations

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