Elevating Public Spaces Through Tech-Enabled Experiences

Today’s consumers live with one foot online and offline, and they increasingly look for ways to connect and engage with their peers in physical spaces. Brands are responding by looking beyond their retail footprints and expanding their impact to the communities they inhabit. This research paper explores how brands are leveraging technologies to maximize visitors’ experiences in public spaces and reimagining city life for modern urbanites.

From IoT sensors and smart street furniture, to app-based tools and kiosks, brands are engaging the public in innovative ways that are creating hybrid spaces and connected communities, offering people from diverse backgrounds the opportunity to meet and participate in civic life. These initiatives allow brands to position themselves as a force for good and demonstrate an altruistic commitment to improving their consumers’ daily lives. 

This research paper is supported by best-in-class case studies, and insights collected from the PSFK x Suzy Public Spaces And Technology Survey, an original survey of 500 U.S. consumers conducted by PSFK and Suzy, the real-time consumer polling platform.

Published September 2019

This 15-page report includes:

  • 10 trends that outline how forward-thinking brands are creating dynamic public spaces and amplifying their impact beyond their retail footprints
  • 29 trend-supporting exemplary case studies
  • 5 strategic guidelines for brands to successfully engage consumers in public spaces
  • Exclusive expert insights from one of the featured brands
  • Results from the PSFK x Suzy Public Spaces And Technology Survey, an original survey of 500 U.S. consumers conducted by PSFK and Suzy, the real-time consumer polling platform, that provide key insights into consumers’ emerging views on brand activation and engagement in public spaces

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