Elevating Public Spaces Through Tech-Enabled Experiences

Today’s consumers live with one foot online and offline, and they increasingly look for ways to connect and engage with their peers in physical spaces. Brands are responding by looking beyond their retail footprints and expanding their impact to the communities they inhabit. This research paper explores how brands are leveraging technologies to maximize visitors’ experiences in public spaces and reimagining city life for modern urbanites.

From IoT sensors and smart street furniture, to app-based tools and kiosks, brands are engaging the public in innovative ways that are creating hybrid spaces and connected communities, offering people from diverse backgrounds the opportunity to meet and participate in civic life. These initiatives allow brands to position themselves as a force for good and demonstrate an altruistic commitment to improving their consumers’ daily lives. 

This research paper is supported by best-in-class case studies, and insights collected from the PSFK x Suzy Public Spaces And Technology Survey, an original survey of 500 U.S. consumers conducted by PSFK and Suzy, the real-time consumer polling platform.

Published September 2019

This 15-page report includes:

  • 10 trends that outline how forward-thinking brands are creating dynamic public spaces and amplifying their impact beyond their retail footprints
  • 29 trend-supporting exemplary case studies
  • 5 strategic guidelines for brands to successfully engage consumers in public spaces
  • Exclusive expert insights from one of the featured brands
  • Results from the PSFK x Suzy Public Spaces And Technology Survey, an original survey of 500 U.S. consumers conducted by PSFK and Suzy, the real-time consumer polling platform, that provide key insights into consumers’ emerging views on brand activation and engagement in public spaces

REQUEST INFORMATION

Please provide your details so we can respond with more information about this report.

[recaptcha]

Insights From Elevating Public Spaces Through Tech-Enabled Experiences

Analysis These Brands Are Building Community Through Cultural Connections

From social apps to creativity-fueled meetups, new digital initiatives from brands Google and her-people are implementing technology to improve community connections

Analysis Shared Spaces Around The Globe Are Enhancing Community Life

From Tokyo to São Paulo, innovative community spaces are democratizing access to resources while providing people with the chance for connection and collaboration

Analysis How Gaming Brands Are Bridging The Physical-Digital Divide To Enable Public Play

Gaming takes many forms these days, but applying it on top of public spaces allows people to enjoy the great outdoors in a social, active way

Analysis How Empathetic Design Is Improving Quality Of Life For City Dwellers Worldwide

These initiatives are building public spaces that put citizens’ wellbeing first and consider the diverse needs and experiences of others

Analysis How Brands Are Activating Public Spaces To Educate Consumers On Sustainability

These innovative companies are storytelling and communicating important messages about topics like sustainability through eye-catching public art and interactive activations

Analysis How Maximizing Spaces Is Helping Communities Thrive Worldwide

Previously unused or fallow areas can become innovative gathering spaces and homes, promoting community and social good

Analysis How Services From The Likes Of Ford Bring The Goods Right To The Consumer

In-step services grow the relationships between brands and consumers outside of the traditional store format, reaching shoppers wherever they go

Analysis Meet The Brands Pioneering Cashless, On-The-Go Transactions

Leaving behind cash, these brands are taking payments to the next level with revolutionary methods to make charitable donations

Related CX Insights

Automotive Hyundai Motor Studio surrounds visitors in the brand's vision of automotive culture

Automaker Hyundai’s experiential showroom immerses visitors inside the brand’s vision of automotive culture through interactive installations, events, a service center, cafe and classes on topics such as vehicle maintenance. It also features CLOi GuideBot, a friendly robot created by LG Electronics that can answer questions about the showroom and its vehicles.

Retail Queenmama Market encourages harmonious interaction among the community at large

This four-story concept store, filled with flowers and trees, has been designed as a community platform that encourages harmonious interaction between the designers, artists and the community at large. It sells an eclectic range of products, from gardening and housewares to fashion, with items changing every few months to ensure that shoppers will always discover something new.

Entertainment Gentle Monster features a rotating series of immersive art installations

The flagship store of Korean eyewear brand Gentle Monster features a rotating series of immersive art installations to transport shoppers into a theatrical, sci-fi-inspired world. Past installations include ‘The Salvation Moon,’ a post-apocalyptic world where survivors are praying to a new moon for salvation.

Fashion & Apparel Stretch Angels offers streetwear shoppers a highly engaging and photographable experience

Korean streetwear brand Stretch Angels’ flagship marries two playful themes, airports and sports, to offer shoppers a highly engaging and photographable experience. The first level has a colorful airport theme, with a luggage claim centerpiece filled with palm trees, a check-in counter and airplane seats. The store then transitions into a sports theme on the second floor featuring equally striking decorations such as a boxing ring, a faux swimming pool and a gymnastics area covered in red velvet.

Store Experience & Design Apple blends its trademark minimalistic aesthetic with the streets of Seoul

Consumer electronics brand Apple blends its trademark minimalist aesthetic with the streets of Garosugil, Seoul. The full-length window blurs the line between the street and the store, while interior trees mirror the iconic tree-lined streets of the neighborhood. The store also features a space for ‘Today at Apple,’ a program where visitors can learn skills including music, art and coding, and Boardroom, a training space for educators and developers.

Retail YND239-20 cafe plunges guests into a cartoon-like experience

Coffee shop YND239-20, whose name is inspired by a serial code, immerses guests in an almost cartoon-like experience. The walls of the café are a graphic black and white color scheme and the furniture—the aesthetic of which incorporates the trompe l’oeil style that cartoons often employ—is designed to fit with the line-drawn feel and create the illusion of being immersed in a comic book.

Banks, Insurance & Financial Services Ibotta provides users with additional savings through reward-based mobile payment

Cashback app Ibotta added a payment feature to provide users with additional savings through reward-based mobile payment. Customers sign up with their credit cards and choose the "Pay With Ibotta" option for any of the 30 participating retailers, including The Home Depot. They are then presented with a QR-code to be shown at checkout to receive rewards for their entire purchase.

Technology Lunchclub leverages AI and data to help users foster professional relationships

Startup Lunchclub leverages AI and data to help users foster professional relationships inside specific industries, setting them up for 1:1 meetings with the ideal connections. Each Monday, users receive an email asking them their preferred meeting times and places, then they receive their matches along with personalized introductions twenty-four hours later.