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Despite the rise of ecommerce, the physical channel remains a crucial vehicle for discovery and a key opportunity for shoppers to interact with products before purchase. This research paper explores how retailers are rethinking their merchandising strategies to engage shoppers more deeply and drive conversions. From rotating in-store pop-ups that introduce shoppers to new brands to interactive shelves that provide targeted recommendations based on the items shoppers pick up to predictive analytics tools that enable retailers to stock items based on future demand, retailers are using merchandising as a tool to better understand their shoppers and offer them more of what they want.
Published October 2019