Enabling Dynamic In-Store Experiences Through Merchandising

Despite the rise of ecommerce, the physical channel remains a crucial vehicle for discovery and a key opportunity for shoppers to interact with products before purchase. This research paper explores how retailers are rethinking their merchandising strategies to engage shoppers more deeply and drive conversions. From rotating in-store pop-ups that introduce shoppers to new brands to interactive shelves that provide targeted recommendations based on the items shoppers pick up to predictive analytics tools that enable retailers to stock items based on future demand, retailers are using merchandising as a tool to better understand their shoppers and offer them more of what they want.

Published October 2019

This 13-page report includes:

  • 9 trends that outline how cutting-edge retailers are building personalized, dynamic and memorable store experiences through unique merchandising tactics
  • 33 trend-supporting exemplary case studies
  • insights and stats to support further research

REQUEST INFORMATION

Please provide your details so we can respond with more information about this report.

[recaptcha]

Insights From Enabling Dynamic In-Store Experiences Through Merchandising

Analysis How Retailers Like Nike Use Predictive Merchandising To Keep Up With Customers

By paying attention to trends with by-the-minute accuracy, these clothing brands change out their stock constantly to engage shoppers

Analysis How Brands Like Kellogg's Are Rethinking Merchandising With New Tech

With computer vision and VR, these retailers are overhauling their previous merchandising strategies and analyzing data to improve placement

Analysis Virtual Try-Ons Are Taking Over Fashion, Beauty and Lifestyle

Using state-of-the-art AR, VR and AI technology, brands like Walmart and Macy's are making the retail experience more personal and engaging

Analysis How Data-Driven Merchandising Is Making Stores Like Sephora More Dynamic

With interactive mirrors and dynamic displays, these brands are making sure their shoppers get completely unique experiences in stores

Analysis How These Digital-Led Stores Are Transforming The Brick-And-Mortar Experience

With the power of touchscreens, these brands are transforming their stores by providing key information while removing unnecessary product from the floor

Analysis How Retailers Like Walgreens Are Using Tech To Personalize The Store Experience

With features like personal guidance and interactive displays, these brands are changing the way that customers shop and buy products in stores

Analysis How Facial Recognition Is Changing The Way Merchandising Works

With opt-in facial recognition programs, brands like Melissa are working to personalize the in-store experience for each unique guest

Analysis How Stores Like Macy's Drive Physical Sales With Brand Partnerships

From collaborations with fashion apps to curated pop-ups, these brands are stepping up the in-store experience with brand partnerships

Related CX Insights

Features Gen Z And Millennials Are Getting Real. Here's How Brands Are Keeping Up

In a retail landscape saturated with attempts at authenticity, what can set brands apart in the minds of these influential younger consumers? The ability to demonstrate realistic imperfection, be open to discussions of mental health and engage in activism without a veneer of false positivity

Retail Why Porsche's Business Future Won't Depend On Car Sales Alone

The future of the industry is uncertain, but Porsche is hoping to prove that automotive brands don't have to rely on legacy revenue streams to make an impact or turn a profit.

Interview Inside The P2P Sharing Platform For Luxury Apparel That Connects Wearers Via Local Dry Cleaners

Wardrobe is a just-launched circular clothing rental platform aiming to take sustainability and affordability to the next level, letting members borrow luxury, designer and vintage fashion from each other’s closets

Automotive RoboSense x Cainiao develop an autonomous delivery robot

Alibaba-owned logistics company Cainiao has partnered with Chinese robotics company RoboSense to develop an autonomous delivery robot. The unmanned wheeled robotic vehicle uses LiDAR to navigate, carrying packages at a pedestrian-safe speed of less than 10 miles per hour. It uses facial recognition technology to ensure that it has arrived at the correct recipient before opening the doors to its package locker.

Delivery & Logistics UPS Flight Forward to begin operating commercial drone delivery

Package delivery company UPS formed a subsidiary called Flight Forward and applied for the Federal Aviation Administration approval to begin operating commercial drone delivery.

Food & Beverage H-E-B grocery retailer piloted autonomous delivery vehicle that can hold up to 32 orders

Texas-based grocery retailer H-E-B piloted autonomous delivery near its Olmos Park, TX, supermarket with a self-driving vehicle named Newton, which can hold up to 32 orders of varying size.

Grocery, Convenience & Supermarket Walmart X Alert Innovation to pilot a first-of-its-kind automated system

Big box retailer Walmart partners with startup Alert Innovation to pilot a first-of-its-kind automated system called The Alphabot in its supercenter in Salem, New Hampshire, dedicated to improving the fulfillment of grocery pickup. Housed in a 20,000-square-foot extension connected to the store, the high-speed system delivers items to sales associates to assemble and deliver orders to customers. 

Technology Attabotics has developed a micro-fulfillment center

Canadian startup Attabotics has developed a micro-fulfillment center, creating a more flexible, accelerated and scalable fulfillment system through the help of automated technologies. Designed to resemble ant colonies, the three-dimensional structure is filled with condensed aisles and shelves and is operated by robotic shuttles that can move both horizontally and vertically along the structure.