Enabling Dynamic In-Store Experiences Through Merchandising

Despite the rise of ecommerce, the physical channel remains a crucial vehicle for discovery and a key opportunity for shoppers to interact with products before purchase. This research paper explores how retailers are rethinking their merchandising strategies to engage shoppers more deeply and drive conversions. From rotating in-store pop-ups that introduce shoppers to new brands to interactive shelves that provide targeted recommendations based on the items shoppers pick up to predictive analytics tools that enable retailers to stock items based on future demand, retailers are using merchandising as a tool to better understand their shoppers and offer them more of what they want.

Published October 2019

This 13-page report includes:

  • 9 trends that outline how cutting-edge retailers are building personalized, dynamic and memorable store experiences through unique merchandising tactics
  • 33 trend-supporting exemplary case studies
  • insights and stats to support further research

REQUEST INFORMATION

Please provide your details so we can respond with more information about this report.

Insights From Enabling Dynamic In-Store Experiences Through Merchandising

Analysis How Retailers Like Nike Use Predictive Merchandising To Keep Up With Customers

By paying attention to trends with by-the-minute accuracy, these clothing brands change out their stock constantly to engage shoppers

Analysis How Brands Like Kellogg's Are Rethinking Merchandising With New Tech

With computer vision and VR, these retailers are overhauling their previous merchandising strategies and analyzing data to improve placement

Analysis Virtual Try-Ons Are Taking Over Fashion, Beauty and Lifestyle

Using state-of-the-art AR, VR and AI technology, brands like Walmart and Macy's are making the retail experience more personal and engaging

Analysis How Data-Driven Merchandising Is Making Stores Like Sephora More Dynamic

With interactive mirrors and dynamic displays, these brands are making sure their shoppers get completely unique experiences in stores

Analysis How These Digital-Led Stores Are Transforming The Brick-And-Mortar Experience

With the power of touchscreens, these brands are transforming their stores by providing key information while removing unnecessary product from the floor

Analysis How Retailers Like Walgreens Are Using Tech To Personalize The Store Experience

With features like personal guidance and interactive displays, these brands are changing the way that customers shop and buy products in stores

Analysis How Facial Recognition Is Changing The Way Merchandising Works

With opt-in facial recognition programs, brands like Melissa are working to personalize the in-store experience for each unique guest

Analysis How Stores Like Macy's Drive Physical Sales With Brand Partnerships

From collaborations with fashion apps to curated pop-ups, these brands are stepping up the in-store experience with brand partnerships

Related CX Insights

Health Sproutt Life Insurance Leverages Its Own AI Index For A More Personalized Customer Experience

Sproutt developed its own Quality of Life index powered by artificial intelligence to assess clients' positive lifestyle choices and match them with life insurance that is hyper-customized and affordable

Shopper Education & Assistance Health Connect 360 helps provide personalized healthcare service and encourage proactive measures

Health insurance company Cigna launched Health Connect 360, a service that delivers personalized recommendations and prevents patients with chronic diseases from skipping medication in order to proactively prevent complications. The service integrates data from a combination of sources, digital devices, and AI-enabled analytical tools to allow pharmacists to get a better view of the patients' biometric data in conjunction with their medication and quickly check in with them.

Technology Startup Huckleberry streamlines the insurance management process with an AI-enabled platform

Startup Huckleberry digitizes and simplifies the complex process of purchasing and managing commercial insurance for small businesses via a user-friendly platform and AI-enabled matching feature. Replacing the traditional time-consuming insurance phone calls with an online portal, Huckleberry allows users to quickly fill a five-minute form, receive instant quotes, and seamlessly purchase desired plans. To ensure it meets all the needs required by a small enterprise, Huckleberry is built to work with a variety of coverage verticals from healthcare to beauty.

Wellness Walmart's 'Featured Providers' program uses AI to match employees with the right healthcare practitioners

Big box retailer Walmart partnered with healthcare data analytics company Embold Health to launch Featured Providers, a benefits initiative that connects their employees with insurance plans and local doctors. Embold Health uses artificial intelligence to comb through data from public and private insurance and gathers a list of best providers, ensuring the optimal cost effectiveness and patient outcomes. Employees who choose a provider outside of the recommended list are required to pay more.

Brand Activation & Immersion How Brands Are Tapping The Power Of Community Through A New Kind Of Exclusivity

PSFK has spotted a trend bubbling up at the confluence of exclusivity and community, where brands retailers are tapping into the ephemeral and the human with unique networks as a remaining way to differentiate and connect more deeply

Fashion & Apparel Goodwill and Entrupy weed out counterfeit handbags with AI-enabled authentication

Nonprofit Goodwill uses AI from an authentication service called Entrupy to weed out counterfeit high-end handbags for sale on its ecommerce platform, shopgoodwill.com. Goodwill employees use a modified iPod Touch equipped with a special lens in order to take closeup shots of an item, using an algorithm to analyze attributes like the stitching, lining and logo in order to determine its authenticity.

Shopper Marketing & Promotion Streamlist connects buyers and sellers in real-time via live-streamed chat

Streamlist is a live-streamed fashion marketplace that allows buyers and sellers to connect in real time. Using the Streamlist app, sellers can launch a livestream video to showcase an item and chat with potential buyers, answering any questions they may have about the item in real time before they make a purchase. Each live-streamed video contains a list of all of the items for sale, so buyers can click on a desired product to purchase instantly.

Merchandising & Curation Dote Shopping Party lets fans shop live with their favorite influencers

Shopping app Dote unveiled a feature that allows influencers to host live-streamed interactive video shopping experiences. During a Shopping Party session, Dote influencers can share live video of themselves while browsing different products on the Dote app and interacting with fans in real time, conducting giveaways and polls. Influencers can shop from all 150 brands on the Dote platform or throw parties exclusively for a single brand through Dote’s ‘Sponsored Party’ program.