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In the age of ecommerce, brick and mortar stores are finding new, meaningful ways to remain relevant to a shifting consumer base. Starting from the moment a shopper walks past a store window, industry leaders are developing interactive and immersive marketing strategies to capture and hold the shopper’s attention. From tailored promotions to mobile experiences to analog activations, retailers and brands are finding innovative ways to use content to engage shoppers in their physical stores.
As the shopper evolves, so too must the retailer. This research paper explores best-in-class examples of how retailers and brands are leveraging shopper marketing in their physical store at all stages of the customer journey.
Published February 2019