Sports fans are a loyal and devoted group of consumers. Knowing this, savvy brands are looking for new, dynamic ways to tap into their purchasing potential. With increased competition to win over this shifting group of audiences, traditional activations just don’t cut it anymore. Brands must anticipate the needs of these fans and surprise them with innovative approaches.
This research paper provides best-in-class examples of how brands are leveraging cutting-edge technologies to increase engagement, providing fans with tools that help them create and share their sports stories with their community, enabling gamification across platforms, and bridging the physical-digital divide through AR and QR capabilities for rich, connected experiences.
Published December 2019