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The following research gives an overview of how the emerging voice-activation space is enhancing the customer experience and empowering brands with a new suite of voice marketing tools and applications. This research paper discusses the contemporary voice space including voice recognition and voice activation platforms that customers and brands are using to enable seamless interactions in the home and on-the-go.
Published August 2017
Consumers want to know that they’re buying the best and can get the most out of their product when they bring it home. To meet these expectations, brands are investing more in positioning themselves as category experts. Whether through one-to-one consults, group classes or post-purchase support, these service initiatives are designed to boost customer confidence in their product experience.Informed Associates
Despite collecting a variety of insights on individual shoppers from their online shopping browsing behaviors, social commerce usage, purchase history, loyalty membership and location, most companies fail to develop this information into an actionable customer view. New platforms are bringing these details to the forefront of retail interactions, enabling associates to recognize their customers and deliver personalized service. This encompasses the adoption of machine-learning and AI-enabled systems to interpret data and power tailored 1:1 interactions,...