Enhancing Engagement Through Product Packaging

This PSFK research paper explores how brands are leveraging technology to enhance engagement through product packaging. The following research looks at the ways brands are applying image recognition and other tools to product packaging, in order to enhance users’ mobile search experience, converse with the brand, create customized products, and provide additional information.

Published March 2018

REQUEST INFORMATION

Please provide your details so we can respond with more information about this report.

?>