Enhancing The Home Improvement Shopper Experience

This research paper explores how​ home improvement retailers are expanding their in-store and online services to better meet the needs of today’s homeowners and residents. The following insights and examples show progressive ways that companies are connecting with shoppers before and during their home improvement shopping experience through personalized service, real-time guidance and educational experiences.

Published November 2019

This 9-page report includes:

  • 8 trends that outline how home improvement retailers are upgrading their services and sales models to offer personalized, streamlined customer experiences
  • 19 trend-supporting exemplary case studies
  • Industry insights to support further research

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