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PSFK Report

Ethics Of Artificial Intelligence

This research paper explores how companies are applying a code of ethics to the collection and management of their consumers’ data and the development and implementation of Artificial Intelligence (AI) solutions.

Consumers are becoming more cognizant of the implications of digital privacy, with controversies like Cambridge Analytica and Equifax becoming prominent case studies for improper data handling. These companies are also facing growing pressure from governments to regulate and control how consumer data is collected, stored and secured. In response, companies are integrating solutions that mitigate privacy concerns, while also allowing them to reap the benefits of data collection.

Published September 2018

This report is part of a series that PSFK has published on innovation in in retail and along the customer experience journey. Our reports provide business ideas to corporate members of our research intelligence service. In addition, we provide talks and ideation workshops based on the contents of our surveys and guides. Contact our sales team at or +1 646 520 4672 for more information.