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PSFK Report

Evolving The Next-Gen Male Retail Experience

The following research provides a look at several ways that retailers and DTC brands are creating products and services geared towards male consumers that are inspiring lifestyle habits through convenience and/or enhanced value to consumers.

This retail business paper highlights key insights and examples that look at how companies are leveraging technology to deliver personalization, curation, and expertise to create a differentiated retail experience.

Published October 2018

This report is part of a series that PSFK has published on innovation in in retail and along the customer experience journey. Our reports provide business ideas to corporate members of our research intelligence service. In addition, we provide talks and ideation workshops based on the contents of our surveys and guides. Contact our sales team at or +1 646 520 4672 for more information.