Evolving The Next-Gen Male Retail Experience
The following research provides a look at several ways that retailers and DTC brands are creating products and services geared towards male consumers that are inspiring lifestyle habits through convenience and/or enhanced value to consumers.
The paper highlights key insights and examples that look at how companies are leveraging technology to deliver personalization, curation, and expertise to create a differentiated retail experience.
Published October 2018
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- How Brands Like Frank & Oak Create Recurring Subscription Services To Increase Convenience For Male Consumers
- How Brands Like Chanel Are Launching Male Cosmetic Lines And Expanding Beauty And Grooming Offerings For Men
- How Brands Like JC Penney Are Creating Customized Shopping Experiences For Men
- How Retailers Like Mr Porter And Nordstrom Are Curating Shopping For Male Consumers
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