Evolving The Next-Gen Male Retail Experience

The following research provides a look at several ways that retailers and DTC brands are creating products and services geared towards male consumers that are inspiring lifestyle habits through convenience and/or enhanced value to consumers.

The paper highlights key insights and examples that look at how companies are leveraging technology to deliver personalization, curation, and expertise to create a differentiated retail experience.

Published October 2018

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Insights

Beauty How Brands Like Frank & Oak Create Recurring Subscription Services To Increase Convenience For Male Consumers

Subscription services and recurring shipments are an increasingly popular means for brands to target the male demographic and create loyal customers

Fashion & Apparel How Brands Like Chanel Are Launching Male Cosmetic Lines And Expanding Beauty And Grooming Offerings For Men

Next generation male retail experiences are expanding across all product offerings, with the beauty market in particular presenting new opportunities for brands to reach men

Brand Activation & Immersion How Brands Like JC Penney Are Creating Customized Shopping Experiences For Men

Whether its apparel or health services companies, brands are using their relevant data findings to create personal relationships with consumers

Loyalty & Membership How Retailers Like Mr Porter And Nordstrom Are Curating Shopping For Male Consumers

As men become prominent luxury consumers, retailers are providing on-demand and personalized services as well as tailored product offers to male clientele

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