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This PSFK research paper gives an overview of innovative ways that gaming brands are leveraging technologies within the broader marketplace and expanding their role with players and gaming communities to build brand engagement and motivate audiences to achieve a desired goal, whether individually or collaboratively.
The paper provides related insight and examples that highlight an evolving landscape of immersive, cross-platform and mixed reality experiences that bring gaming narratives to life and allow gamers to interact with their friends and gaming communities in transformative ways.
Brands are building stronger communities by establishing digital and physical platforms and activations that help foster the relationship among customers and encourage participation, empowering consumers to co-create the rules and even inviting them into the R&D process. It includes hosting programmed events to build confidence in a purchase or product use in an engaging manner. It also includes peer-to-peer platforms where consumers can interact and exchange with each other.Dynamic Loyalty
Retailers and brands are rewarding their loyalty program members for a range of actions beyond making a purchase, encouraging ongoing engagement and advocacy at every touchpoint. Leveraging data collected through their loyalty programs, brands are moving away from purely transactional offers or difficult points-based systems toward recommendation-laden options that encourage customers to make repeat purchases and nurture long-term brand loyalty. This can look like creating a mobile app payment ecosystem that provides personalized discounts, as...