This PSFK research paper gives an overview of innovative ways that gaming brands are leveraging technologies within the broader marketplace and expanding their role with players and gaming communities to build brand engagement and motivate audiences to achieve a desired goal, whether individually or collaboratively. The paper provides related insight and examples that highlight an evolving landscape of immersive, cross-platform and mixed reality experiences that bring gaming narratives to life and allow gamers to interact with their friends and gaming communities in transformative ways.
Published January 2018