Expanding Brand Presence Within The Gaming Ecosystem

Key Topics

Brands are building stronger communities by establishing digital and physical platforms and activations that help foster the relationship among customers and encourage participation, empowering consumers to co-create the rules and even inviting them into the R&D process. It includes hosting programmed events to build confidence in a purchase or product use in an engaging manner. It also includes peer-to-peer platforms where consumers can interact and exchange with each other.

Retailers and brands are rewarding their loyalty program members for a range of actions beyond making a purchase, encouraging ongoing engagement and advocacy at every touchpoint. Leveraging data collected through their loyalty programs, brands are moving away from purely transactional offers or difficult points-based systems toward recommendation-laden options that encourage customers to make repeat purchases and nurture long-term brand loyalty. This can look like creating a mobile app payment ecosystem that provides personalized discounts, as...