Experiential Brand Building

This PSFK research paper gives an overview of how brands are leveraging their physical storefronts and spaces to deliver experiences that showcase their brand’s unique culture, offerings and/or commitment to their customers. The paper provides related insights and examples that exhibit the transition from transactional brick-and-mortar retail to brand experience hubs that promote key consumer touchpoints like social purpose, wellness, community and lifestyle.

Published January 2018


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