This PSFK guide is an experiential design report on creating spaces that promote the guest’s health and wellness.
Drastic shifts to consumers’ everyday schedules have led to new expectations of the physical spaces they encounter and inhabit. As they continue to highly prioritize and learn more about their own physical health and safety, the environments and ambiance they’re surrounded by and function within have become central areas of focus. A growing appreciation for health-focused spaces and personal wellbeing, paired with intensified focus placed on both health and safety, has led retailers, brands, and designers to rethink the physical attributes of their spaces.
In this experiential design report, the PSFK iQ team examines how brands and retailers can innovate the design of their consumer experiences and physical spaces to support consumers in their quest to maximize health and safety.
This experiential design report was developed by the same PSFK research department that since 2004 has provided trends-led innovation consulting advice to Apple, BMW, Facebook/Meta, Google, Microsoft, Samsung and Volkswagen.
In the age of ecommerce, the role of the physical store has changed. Store design is no longer focused just on helping shoppers navigate the aisles; it must also facilitate a special customer experience. Retailers are using a store's physical space to tell their brand story, highlighting their heritage and unique attributes through high design while offering experiences that online can't. This includes injecting theater, storytelling and uniqueness to position the store as a marketing...Multi-Functional Store
Creating physical store locations with multi-purpose designs to accommodate different shoppers’ preferences and needs, from the passive consumer to fully engaged brand fans and members.Multisensory Retail
Leveraging scent as an added layer of an immersive experience for visitors.
A software update from auto manufacturer Ford features a sanitation mode to disinfect car interiors by raising the car’s interior temperature to 133 degrees Fahrenheit for 15 minutes. Currently being trialed within Police vehicles, the heating system is able to decontaminate the space and neutralize the space after each potential exposure.MINI launches co-living and -working space, Mini Living Shanghai
BMW-owned automotive brand MINI reinforces its position as an urban lifestyle brand by opening Mini Living Shanghai, a co-living and co-working space. Spread across approximately 81,000-square-feet, the one-time paint factory consists of 45 apartments, a co-working space, shops, a rooftop gym and an urban farm, and a restaurant. Residents of MINI Living can access complimentary services and programs, including room cleaning and MINI car-sharing.Starbucks in Ginza functions as both cafe and coworking space
The two story Starbucks location in Ginza was designed to operate not only as the famed coffee shop but also a coworking space. The cafe features a Smart Lounge, meant to foster a more collaborative and group-focused working environment, as well as individual working booths and meeting areas that can be reserved in advance.