Exploring The Future Of Camping

This research paper explores how hospitality businesses and outdoor retailers are adapting their marketing and services to better meet the needs of today’s explorers and outdoor enthusiasts. The following insights and examples show progressive ways that companies are connecting with campers before and during their outdoor experience through personalized service, real-time guidance and sustainable experiences.

This 11-page report includes:

  • 9 trends that outline how hospitality businesses and outdoor retailers are adapting to meet emerging outdoor enthusiast needs
  • 30 trend-supporting exemplary case studies
  • insights and stats to support further research

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Insights From Exploring The Future Of Camping

Analysis These Hospitality Brands Are Making Camping More Accessible For City Dwellers

For urban residents who need to escape it all, experiences and hotels around the world are making it possible to camp without going anywhere

Analysis How Travel Brands Like Patagonia Are Supporting A Greener Earth

Over-tourism and wastefulness are some of the worst aspects of the travel industry, so these brands are combatting them by doing good

Analysis These Brands Are Emphasizing Cultural Connections Through Travel

Services like Airbnb are making travel feel more authentic and meaningful, providing adventurers with the chance to connect with local culture

Analysis How Automakers Like Rivian Design Vehicles That Allow For Easier Exploring

Campers looking to enjoy the great outdoors can turn to these four companies, which all offer vehicles made specifically for exploration

Analysis Adventurers Are Finding Their Way Thanks To Audio-Enabled Apps Like AllTrails

With audio assistance and AR overlays, these apps make wayfinding much easier for novices and experts  of the outdoors alike

Analysis These Diverse Resources Prove That Camping Is Meant For Everyone

No two campers are exactly alike, and these brands work to provide spaces for people of marginalized identities in the outdoors community

Analysis How New Digital Tools Are Enhancing The Modern Camping Experience

Camping and wilderness apps are employing tech like AI and AR to help adventurers to get the most out of their time in the great outdoors, acting as expert guides and resources

Analysis How The Sharing Economy Is Making Camping More Social

Services like Airbnb and Tentrr are reimagining camping by making it easier to meet fellow enthusiasts and book one-of-a-kind experiences

Related CX Insights

Automotive RoboSense x Cainiao develop an autonomous delivery robot

Alibaba-owned logistics company Cainiao has partnered with Chinese robotics company RoboSense to develop an autonomous delivery robot. The unmanned wheeled robotic vehicle uses LiDAR to navigate, carrying packages at a pedestrian-safe speed of less than 10 miles per hour. It uses facial recognition technology to ensure that it has arrived at the correct recipient before opening the doors to its package locker.

Delivery & Logistics UPS Flight Forward to begin operating commercial drone delivery

Package delivery company UPS formed a subsidiary called Flight Forward and applied for the Federal Aviation Administration approval to begin operating commercial drone delivery.

Food & Beverage H-E-B grocery retailer piloted autonomous delivery vehicle that can hold up to 32 orders

Texas-based grocery retailer H-E-B piloted autonomous delivery near its Olmos Park, TX, supermarket with a self-driving vehicle named Newton, which can hold up to 32 orders of varying size.

Retail Hyundai Motor Studio surrounds visitors in the brand's vision of automotive culture

Automaker Hyundai’s experiential showroom immerses visitors inside the brand’s vision of automotive culture through interactive installations, events, a service center, cafe and classes on topics such as vehicle maintenance. It also features CLOi GuideBot, a friendly robot created by LG Electronics that can answer questions about the showroom and its vehicles.

Beauty Dublin Airport's Revamped T2 Beauty Hall Makes Shopping A Breeze For Travelers

With a buy ahead feature and a service that allows purchase pickup upon return, Dublin's T2 Beauty Hall is travel retail at its best

Advertising Audi Transformed One Of Its Cars Into A Unicorn For Halloween

The Qnicorn was originally a social media phenomenon, but Audi decided to bring it to life and drive it around Washington, D.C. for Halloween

Brand Activation & Immersion With Guest Rooms, A Spa And A Rooftop Deck, This Store Looks Just Like A Hotel

Stylenanda's Seoul storefront sells makeup, clothing and accessories in a five-floor space inspired by the hotel and hospitality experience

Cafe & Restaurant These South Korean Food Concepts Are Revolutionizing The Restaurant Experience

From voice-activated robot baristas to interiors straight out of a comic book, these restaurants are changing the way people eat