Exploring The Future Of Camping

This research paper explores how hospitality businesses and outdoor retailers are adapting their marketing and services to better meet the needs of today’s explorers and outdoor enthusiasts. The following insights and examples show progressive ways that companies are connecting with campers before and during their outdoor experience through personalized service, real-time guidance and sustainable experiences.

This 11-page report includes:

  • 9 trends that outline how hospitality businesses and outdoor retailers are adapting to meet emerging outdoor enthusiast needs
  • 30 trend-supporting exemplary case studies
  • insights and stats to support further research

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Insights From Exploring The Future Of Camping

Analysis These Hospitality Brands Are Making Camping More Accessible For City Dwellers

For urban residents who need to escape it all, experiences and hotels around the world are making it possible to camp without going anywhere

Analysis How Travel Brands Like Patagonia Are Supporting A Greener Earth

Over-tourism and wastefulness are some of the worst aspects of the travel industry, so these brands are combatting them by doing good

Analysis These Brands Are Emphasizing Cultural Connections Through Travel

Services like Airbnb are making travel feel more authentic and meaningful, providing adventurers with the chance to connect with local culture

Analysis How Automakers Like Rivian Design Vehicles For Outdoor Adventurers

Campers looking to enjoy the great outdoors can turn to these four companies, which all offer vehicles made specifically for exploration

Analysis Adventurers Are Finding Their Way Thanks To Audio-Enabled Apps Like AllTrails

With audio assistance and AR overlays, these apps make wayfinding much easier for novices and experts  of the outdoors alike

Analysis These Diverse Resources Prove That Camping Is Meant For Everyone

No two campers are exactly alike, and these brands work to provide spaces for people of marginalized identities in the outdoors community

Analysis How New Digital Tools Are Enhancing The Modern Camping Experience

Camping and wilderness apps are employing tech like AI and AR to help adventurers to get the most out of their time in the great outdoors, acting as expert guides and resources

Analysis How The Sharing Economy Is Making Camping More Social

Services like Airbnb and Tentrr are reimagining camping by making it easier to meet fellow enthusiasts and book one-of-a-kind experiences

Related CX Insights

Brand Activation & Immersion Floyd furnishes select Airbnbs to let customer experience its products IRL

The direct-to-consumer furniture startup Floyd partnered with homesharing marketplace Airbnb, furnishing the homes of some of their favorite properties across the US with Floyd furniture so that potential customers could experience it in a real-life home setting.

Fashion & Apparel How Brands Are Tapping The Power Of Community Through A New Kind Of Exclusivity

PSFK has spotted a trend bubbling up at the confluence of exclusivity and community, where brands retailers are tapping into the ephemeral and the human with unique networks as a remaining way to differentiate and connect more deeply

Automotive ParkStash connects drivers to local residents with spare parking spots

ParkStash is a peer-to-peer platform that connects drivers to local residents and businesses with spare parking spots. Drivers set their location and time preference in the app to see a list of available spaces and their price. After booking the spot, they get the host’s contact info and address, along with directions. Drivers can find hassle-free parking spots and even reserve them in advance, while hosts can earn passive income from their unused parking.

Loyalty & Membership Toyota Pursues Transformation Into Mobility Brand With KINTO Launch

In a bid to become a leading global mobility services company, Toyota launched this week its long-awaited KINTO brand, which provides transport-related amenities like subscription-based leases and potentially even ride-hailing to customers in Europe

Luxury The Porsche Host Program lets prospective buyers ride-share with Turo's top hosts

The automaker partnered with car-sharing marketplace provider Turo to allow drivers to rent cars from top hosts who have been specially selected for their knowledge and passion as Porsche owners. The program allows prospective Porsche owners to experience the car of their dreams through an extended test drive.

Hotels, Hospitality & Travel Spinlister peer-to-peer platform helps cycling-enthusiasts easily book nearby bikes while traveling

Spinlister is a peer-to-peer bicycle rental service that makes it easy to find a bike while traveling. Users can search by local area, ride type and availability dates to find a bike near them and them book and pay through the platform. Spinlister offers insurance to cover damage or theft.

Home Pay-by-minute hotel app Recharge extends its service to private residences

Recharge, the pay by-the-minute hotel stay app, has extended its service to include private residences. Homeowners can list their property on the platform to make their spaces available for sharing by the hour. In return, listers can earn money by renting their home to the company’s trusted network of travelers and residents while they are out of the house.

Automotive Peer-to-peer marketplace Luxnow brings luxury experience and items to the rental industry

LUXnow is a peer-to-peer rental marketplace that allows members to rent high-end assets, such as exotic cars, homes and yachts, from other members. Users browseLUXnow’s curated selection of luxury inventory and choose their desired rental. A LUXnow agent then contacts them to assist and ensure that everything goes smoothly on the day of. In addition to rental service, members of the LUXnow community receive invitations to exclusive private events.