Exploring The Impact Of Wellness & Fitness Boom On Women’s Apparel

As wellness and fitness trends maintain their momentum, apparel brands and retailers are finding new ways to complement the holistic and wellness experience for customers. This research paper highlights how brands are helping consumers achieve their wellness goals and showcase their healthy lifestyle, from collaborating with boutique fitness studios to designing with innovative performance-enhancing technology.

Published July 2019

This 6-page report includes:

  • 5 trends featuring best-in-class examples of innovation in fitness and wellness apparel
  • 14 trend-supporting exemplary case studies
  • Insights and stats to support further research

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Insights From Exploring The Impact Of Wellness & Fitness Boom On Women’s Apparel

Analysis How Brands Like Lunya Are Integrating Wellness Into The Product Experience

Emerging from the wellness and fitness boom, performance-enhancing materials from brands like Under Armour are helping athletes optimize their workouts, making wearers sleep better and more

Analysis Why Athletic Retailers Like Lululemon Are Investing In Lifestyle Offerings

Wellness and fitness trends are influencing trending athletic names to expand beyond apparel, entering the beauty, events and personal care spaces to build out their brand ecosystems

Analysis Fitness Names Like Reebok Are Elevating Athleisure Through Fashion Collaborations

Take a look at the brands designing premium athleisure in collaboration with top fashion names to generate excitement and cater to consumers' fitness-focused lifestyles

Analysis From Kohl's To Nike, Apparel Brands Are Making Athleisure More Inclusive

Here's how leading fitness and apparel brands are making the lifestyle trend accessible to everyone, introducing new lines of activewear designed with inclusivity in mind

Analysis Why Fitness Brands Like Peloton Are Curating Exclusive Fashion Lines

From Soul Cycle's collab with Nordstrom to Equinox's apparel store, fitness names are debuting branded merch to expand their customer engagement

Related CX Insights

Fashion & Apparel Tulerie champions exclusivity with an invite-only closet-sharing app for designer pieces

Invitation only closet-sharing platform Tulerie allows users to rent and lend high-end designer pieces to one another through the app. Users looking to use the platform are interviewed on Facetime before being accepted into the network. Once accepted, they get a free membership. Users can list clothes and an algorithm generates how much the item should be rented for. Tulerie provide shipping labels and envelopes for users, but the company also offers a service where it will take of the entire rental process from taking pictures of the items to shipping and cleaning.

Health PeerStrong helps people with drug addiction recover together via a peer support app

PeerStrong is an app that connects individuals who are struggling with drug addiction with a peer support network of people who are in recovery. Former addicts who are recovery and are interested in helping others can be trained a certified as a peer supporter. The PeerStrong platform will then match them with individuals seeking treatment for substance use disorders.

Brand Activation & Immersion YouTube’s Super Stickers let fans show their support and generate extra income for creators

Video-sharing platform YouTube introduced Super Stickers, animated graphics that fans can purchase during livestream videos. Sticker packs are available in a variety of languages and in a range of price points, from 99 cents to $50. In addition to the tiered membership subscriptions and Super Chat perks that fans pay to access, Stickers are the latest way YouTube and individual creators are generating income.

Transactions & Payments Wardrobe helps New Yorkers monetize their closet by renting out clothes to peers

Wardrobe is a digital platform that allows users in New York City to monetize the items in their own closets, renting out their clothing to peers. Users upload a photo of themselves wearing the item and set their desired price and rental period. After a Wardrobe stylist has approved the submission, other users can chat with the owner to discuss personal details like fit. Once a rental is booked, the item is exchanged through a ‘Wardrobe Hub,’ a network of 30 dry cleaner locations in New York, who handle fulfillment and returns, ensuring that the item is cleaned after each rental.

Brand Activation & Immersion Depop brought its P2P marketplace offline with a live resale event in New York City

Depop, a peer-to-peer marketplace that lets users sell pre-owned clothing and other items such as books or artwork, hosted a live event in New York City that allowed local sellers to connect with community members and sell items in person.

Loyalty & Membership This Closet-Sharing App Interviews Potential Members Before Letting Them Join

Tulerie is a P2P apparel-sharing mobile experience that takes building a trustworthy community seriously, FaceTiming with each interested candidate before inviting them to join the eco-minded platform

Gen Z StockX On Democratizing Streetwear And How A Brand's Ability To Listen Will Determine Its Value

StockX editorial director Pete Forester discusses why streetwear is far from dead, and how the resale platform is part of the category's new generation

Advertising How Brands Can Get In The Game

It's off to the races for 2020. Here's why everyone from retailers to content creators is betting on gaming to innovate their reach—and inspiration for how you can get in the game