Exploring The Impact Of Wellness & Fitness Boom On Women’s Apparel

As wellness and fitness trends maintain their momentum, apparel brands and retailers are finding new ways to complement the holistic and wellness experience for customers. This research paper highlights how brands are helping consumers achieve their wellness goals and showcase their healthy lifestyle, from collaborating with boutique fitness studios to designing with innovative performance-enhancing technology.

Published July 2019

This 6-page report includes:

  • 5 trends featuring best-in-class examples of innovation in fitness and wellness apparel
  • 14 trend-supporting exemplary case studies
  • Insights and stats to support further research

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Insights From Exploring The Impact Of Wellness & Fitness Boom On Women’s Apparel

Analysis How Brands Like Lunya Are Integrating Wellness Into The Product Experience

Emerging from the wellness and fitness boom, performance-enhancing materials from brands like Under Armour are helping athletes optimize their workouts, making wearers sleep better and more

Analysis Why Athletic Retailers Like Lululemon Are Investing In Lifestyle Offerings

Wellness and fitness trends are influencing trending athletic names to expand beyond apparel, entering the beauty, events and personal care spaces to build out their brand ecosystems

Analysis Fitness Names Like Reebok Are Elevating Athleisure Through Fashion Collaborations

Take a look at the brands designing premium athleisure in collaboration with top fashion names to generate excitement and cater to consumers' fitness-focused lifestyles

Analysis From Kohl's To Nike, Apparel Brands Are Making Athleisure More Inclusive

Here's how leading fitness and apparel brands are making the lifestyle trend accessible to everyone, introducing new lines of activewear designed with inclusivity in mind

Analysis Why Fitness Brands Like Peloton Are Curating Exclusive Fashion Lines

From Soul Cycle's collab with Nordstrom to Equinox's apparel store, fitness names are debuting branded merch to expand their customer engagement

Related CX Insights

Fashion & Apparel Harvey Nichols stylists offer expertise and style advice to online customers through AskHN

In-store stylists at luxury department store Harvey Nichols are able to offer expertise and style advice, sending photos and videos to online customers from the shop floor via their AskHN platform, which integrates with the store’s website.

Retail Burberry R Message provides personalized support that lets VIP clients text store associates

Luxury fashion brand Burberry partnered with technology company Apple on a service that lets store associates text VIP clients directly to provide personalized support.

Beauty Harvey Nichols's Beauty & Wellbeing Space is an entire floor dedicated to self-care

This luxury London department store has an entire floor dedicated to ‘self-care,’ offering a range of beauty and wellness services, from podiatry to dermatology. Consumers can stop by Reviv Genetics to learn their genetic makeup or head to Beyond Medispa for face and body treatments. Wellness-focused shoppers can also step inside the private treatment rooms for exclusive services from the likes of La Prairie, Sisley, Elemis and Thalgo.

Home Big Lives partners with NYC real estate developers to create exclusive fashion pop-ups

Experiential retail platform Big Lives partners with NYC real estate developers to stage invite-only fashion pop-ups in high-end properties on the market.

Luxury Selfridges is home to an ever-changing array of in-store pop-ups

London department store Selfridges is home to an ever-changing array of in-store pop-ups, ranging from luxury brands like Fendi and Cartier to celebrity designers like Jaden Smith to the social shopping app Depop. The pop-ups are supported by a host of in-store events. For example, the Cartier pop up in August, 2019, included an Upside Down Photo Booth and a Duality Room, where poets wrote personalized haiku, and a resident DJ.

Fitness & Sport Adidas x StuffStr launch a trade-in program that allows U.K. customers to exchange any old Adidas items for repair or for a voucher

Sportswear brand Adidas partnered with clothing resale platform StuffStr to launch “Infinite Play,” a trade-in program that allows U.K. customers to exchange any Adidas items that they have purchased within the past five years. Shoppers can use the Adidas website or app to schedule a pickup or mail in items, and then will send receive a digital Adidas gift card equivalent to the estimated value of their garments. StuffStr will then clean, repair and resell garments on behalf of Adidas and recycle any that cannot be repaired.

Banks, Insurance & Financial Services Swych accepts crytpo payments to offer users more options for sending mobile gift cards

Digital gifting platform Swych accepts crypto payments to offer users more options for sending friends mobile gift cards. The platform enables gift givers to purchase mobile gift cards from over 600 participating retailers, and recipients can exchange (or ‘swych’) their cards for another retailer if they prefer.

Delivery & Logistics Swarovski created a WeChat mini program that helps members select a gift for a friend

For the Chinese Lunar New Year, Swarovski, producer of fine crystal, created a WeChat mini program with a crowdfunding feature, allowing users to select a Swarovski gift for a friend and then enlist their social network for help in purchasing it.