Exploring The Impact Of Wellness & Fitness Boom On Women’s Apparel

As wellness and fitness trends maintain their momentum, apparel brands and retailers are finding new ways to complement the holistic and wellness experience for customers. This research paper highlights how brands are helping consumers achieve their wellness goals and showcase their healthy lifestyle, from collaborating with boutique fitness studios to designing with innovative performance-enhancing technology.

Published July 2019

This 6-page report includes:

  • 5 trends featuring best-in-class examples of innovation in fitness and wellness apparel
  • 14 trend-supporting exemplary case studies
  • Insights and stats to support further research

REQUEST INFORMATION

Please provide your details so we can respond with more information about this report.

Insights From Exploring The Impact Of Wellness & Fitness Boom On Women’s Apparel

Analysis How Brands Like Under Armour Are Creating Next-Gen Wearing Experiences

Emerging from the wellness and fitness boom, performance-enhancing materials from brands like Under Armour are helping athletes optimize their workouts, making wearers sleep better and more

Analysis Why Athletic Retailers Like Lululemon Are Investing In Lifestyle Offerings

Wellness and fitness trends are influencing trending athletic names to expand beyond apparel, entering the beauty, events and personal care spaces to build out their brand ecosystems

Analysis Fitness Names Like Reebok Are Elevating Athleisure Through Fashion Collaborations

Take a look at the brands designing premium athleisure in collaboration with top fashion names to generate excitement and cater to consumers' fitness-focused lifestyles

Analysis From Kohl's To Nike, Apparel Brands Are Making Athleisure More Inclusive

Here's how leading fitness and apparel brands are making the lifestyle trend accessible to everyone, introducing new lines of activewear designed with inclusivity in mind

Analysis Why Fitness Brands Like Peloton Are Curating Exclusive Fashion Lines

From Soul Cycle's collab with Nordstrom to Equinox's apparel store, fitness names are debuting branded merch to expand their customer engagement

Related CX Insights

Beauty Harvey Nichols' New Dedicated Beauty And Wellness Space Treats U.K. Shoppers To Special Treatments

The iconic London department store has devoted its fourth floor to self-care, including services and activations from wellness brands

Fashion & Apparel How Gucci, Deloitte And Google Are Taking Early Action On Workplace Inclusivity

From Gucci to Google, companies are leveling the playing field by nurturing young talent from minority communities, providing them with educational opportunities and resources

Case Study Selfridges Unveils An In-Store Movie Theater, And Now Shoppers May Never Have To Leave

The iconic department store is encouraging customers to stay a while at its flagship location thanks to the addition of a luxury theater

Brand Activation & Immersion Inside The London Members' Club That Integrated A Wellness-Focused Medical Gym

The London members club now offers complete, medical-grade wellness services to its clients, including spa treatments, doctors and even cryotherapy

Consumer Goods PSFK Research Paper Launch: Fostering A Diverse And Inclusive Culture In The Workplace

How companies are championing diversity and inclusivity by rethinking the employee experience

Advertising Hearst Autos Pop-Up Switches Gears For New York Fashion Week

NYFW isn't the likeliest place for an automotive activation, but editorial giant Hearst challenged expectations with a free, one-day pop-up

Food & Beverage Cheetos Opened Its Very Own Beauty Salon For New York Fashion Week

Over the weekend, Cheetos superfans could get beauty treatments inspired by the crunchy orange snack, including manicures, makeup and hair extensions

Loyalty & Membership Burberry And Apple Team Up To Offer Tech-Enhanced Customer Service

R Message is a new feature on Burberry's app that allows VIP shoppers to chat directly with store associates, strengthening bonds and sales