Retail and consumer product goods sectors are being disrupted at an ever-accelerating rate. As direct-to-consumer brands further shift consumer expectations around speed-to-market and delivery, established brands looking to replicate similar consumer connections have pivoted to private labels.
However, with a myriad of existing and emerging players in the market, accessible pricing alone is no longer enough. From leveraging exclusive influencer partnerships to thoughtfully tapping into niche spaces, innovative retailers are developing private labels that offer unique value and solutions to their consumers. This research paper examines the changing retail paradigm, trends, and best-in-class strategies in the private label landscape.
Published April 2020