Extending Household Services

Key Topics

The foundation of all customer/brand relationships has always been built on trust. With trust at an all-time low, brands have to work harder than ever to bring more confidence, transparency, and certainty to the marketplace and demonstrate to customers that their trust is reciprocated.

Retailers are applying machine learning and data aggregation tools to anticipate consumer behaviors and needs based on situational or emotional contexts and provide service or product recommendations. This includes using data generated by mobile apps to create a unified view of a member's shopping behavior and preferences, as well as leveraging RFID and other technologies to detect items that shoppers are interacting with in order to target shoppers in the moment and drive incremental retail...

Today’s on-the-go consumers expect their in-store transactions to be as frictionless as their online ones. By automating processes and transactions through technology, such as biometrics or connected apps, retailers are shrinking their points of sale, freeing up space within the physical store that can be utilized for other purposes and allowing retailers to put more resources into elevating the in-store customer experience.