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PSFK Report

Cultivating & Encouraging Digital And Physical Fan Communities

Consumers want more than just a conversation—they want to take part in the action. They view brands a valuable resource and seek opportunities to create and collaborate to accomplish more. Brands can act as both a partner and a platform, offering access to programs, initiatives and tools to allow consumers to connect and participate on a deeper level. These efforts can spark a halo effect that elevates both the brand and the broader community.

The following fan community report provides a quick look at new ways that brands and companies are engaging fans by designing or curating experiences that tap into the fan mindset and empower their passions.

Published January 2019

This report is part of a series that PSFK has published on innovation in in retail and along the customer experience journey. Our reports provide business ideas to corporate members of our research intelligence service. In addition, we provide talks and ideation workshops based on the contents of our surveys and guides. Contact our sales team at or +1 646 520 4672 for more information.