The Forecast 2020

The PSFK 2020 Forecast strategizes how brands and organizations can remain relevant as the power of choice grows in the hands of the individual consumer. By analyzing thousands of innovations on PSFK.com and beyond, PSFK Labs has studied how consumers are increasingly tailoring information and products to their own needs.

The full report is designed as a roadmap for brands, retailers and organizations to reestablish themselves as platforms for guidance and encouragement for the fully-empowered consumer.

Published December 2016


Summary Presentation

Featured in the 20+ page report, readers will find:
  • In-Depth Consumer Insights: an informed look at new consumer roles that will shape the decade of 2020
  • Key Power Shifts In The Marketplace: 5 key shifts consumer behavior shifts that every organization should be aware of for strategic planning in the near future
  • Trends-Driven Business Strategies: actionable roadmaps help creative professionals navigate their way into the future and participate in the consumer power shift
  • Industry Insights For 2020: a detailed understanding of how marketplace shifts will impact key sectors including retail, home, health and marketing
  • Plus a 30+ Page Full Presentation Deck
  • CES Offer: Report buyers attending CES 2017 are invited to a free one-hour PSFK Forecast consultation at the event
Get This Report


Private Presentations

Invite the analysts behind this PSFK report to come and provide a tailored presentation at your office or next conference. We work to tailor our talks to provide context and actionable recommendations for all audiences. There are three ways to get in touch:

Use our chat window
Contact Jeff Weiner at jeff.weiner@psfk.com
Or give us a call at +1 646-520-4672

Innovation Workshops

Turn the insights and recommendations found within this report into action through a workshop. Customized specifically for your business' goals, needs and culture, this is a hands-on dive into the ideas and trends in our reports, with a focus on implementing them for your own business or clients. Whether these run from 4 hours to 2 days, your team will leave not just inspired and informed, but ready to take action.

Use our chat window
Contact Piers Fawkes at piers.fawkes@psfk.com
Or give us a call at +1 646-520-4672