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PSFK Report

Forecast 2020

The PSFK 2020 Forecast strategizes how brands and organizations can remain relevant as the power of choice grows in the hands of the individual consumer. By analyzing thousands of innovations on PSFK.com and beyond, PSFK Labs has studied how consumers are increasingly tailoring information and products to their own needs.

The full report is designed as a roadmap for brands, retailers and organizations to reestablish themselves as platforms for guidance and encouragement for the fully-empowered consumer.

Published December 2016