The Forecast 2020

The PSFK 2020 Forecast strategizes how brands and organizations can remain relevant as the power of choice grows in the hands of the individual consumer. By analyzing thousands of innovations on and beyond, PSFK Labs has studied how consumers are increasingly tailoring information and products to their own needs.

The full report is designed as a roadmap for brands, retailers and organizations to reestablish themselves as platforms for guidance and encouragement for the fully-empowered consumer.

Published December 2016


Pro content Preview
Featured in the 20+ page report, readers will find:
  • In-Depth Consumer Insights: an informed look at new consumer roles that will shape the decade of 2020
  • Key Power Shifts In The Marketplace: 5 key shifts consumer behavior shifts that every organization should be aware of for strategic planning in the near future
  • Trends-Driven Business Strategies: actionable roadmaps help creative professionals navigate their way into the future and participate in the consumer power shift
  • Industry Insights For 2020: a detailed understanding of how marketplace shifts will impact key sectors including retail, home, health and marketing
  • Plus a 30+ Page Full Presentation Deck
  • CES Offer: Report buyers attending CES 2017 are invited to a free one-hour PSFK Forecast consultation at the event

Invite the analysts behind this PSFK report to come and provide a tailored presentation at your office or next conference. We work to tailor our talks to provide context and actionable recommendations for all audiences.

Innovation Workshops

Turn the insights and recommendations found within this report into action through a workshop. Customized specifically for your business' goals, needs and culture, this is a hands-on dive into the ideas and trends in our reports, with a focus on implementing them for your own business or clients. Whether these run from 4 hours to 2 days, your team will leave not just inspired and informed, but ready to take action.


Please provide your details so we can respond with more information about this report.

Report Insights

Retail Editorial Roundtable: How Brands Will Define Meaning In A Mercurial Marketplace

adidas, GE, Pinterest, Allbirds, Helix Sleep, hmbldt and Ready Set Rocket explain why straightforwardness will prove consequential in a consumer-driven landscape

Editorial Roundtable: Brands Must Learn To Resonate As Consumer Platforms

adidas, GE, Pinterest, Stitch Fix, Allbirds, Helix Sleep, hmbldt and Ready Set Rocket lay out how companies and organizations must approach their relationships with empowered consumers

Retail Editorial Roundtable: The Future Of Consumers

adidas, GE, Pinterest, Stitch Fix, American Giant, Allbirds, Helix Sleep, hmbldt and Ready Set Rocket elucidate on consumers' growing power of choice

Entertainment Why A New Generation Of Consumers Are Creating Their Own Entertainment

The Forecast 2020 report explains how user-generated content is creating a fundamental shift in the entertainment industry

Retail How Consumers Are Becoming Their Own Store

The Forecast 2020 report equips brands and retailers with key insights into the changing role of the consumer

Technology Forecast 2020: How Technology Is Empowering A New Age Of Digital Activists

Our latest Forecast 2020 report explains how technology is facilitating collective change

Health How Consumers Are Decentralizing The Health Industry [Forecast 2020]

Our latest report explores the precise reasons consumers exhibiting more autonomy when it comes to medical treatments

Advertising How To Prepare For The Future Consumer

PSFK's Forecast 2020 helps retailers and organizations better partner with a new age of fully-empowered consumer

View more posts about How To Prepare For The Future Consumer