The Forecast Z

Leveling Up To The Next-Gen Consumer

A must-have manual for brands to understand and engage with the next class of consumers, PSFK’s Forecast Z report decodes the shifting priorities, values and behaviors of Generation Z—a group defined by their ability to navigate fluidly between identities, communities, industries and the physical-digital divide. The report features trends-led research and an in-depth survey of 450 U.S. Gen Z and Millennials, as well as 8 strategies for brands, retailers and agencies looking to shift from a Millennial to Gen Z mindset by resetting established norms around business, art and advertising.

Summary Presentation

Featured in the 30+ page report:
  • Actionable strategies for brands, retailers and agencies to adapt to the Gen Z mindset
  • 8 trends defining the consumer behaviors of the new generation
  • In-depth survey results uncovering shifting generational attitudes
  • Statistical insights from brands and decision-makers
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Private Presentations

Invite the analysts behind this PSFK report to come and provide a tailored presentation at your office or next conference. We work to tailor our talks to provide context and actionable recommendations for all audiences. Contact Hedyeh Parsia on +1 646 520 4672 or via events@psfk.com

Innovation Workshops

Turn the insights and recommendations found within this report into action through a workshop. Customized specifically for your business' goals, needs and culture, this is a hands-on dive into the ideas and trends in our reports, with a focus on implementing them for your own business or clients. Whether these run from 4 hours to 2 days, your team will leave not just inspired and informed, but ready to take action. To discuss a private workshop contact Hedyeh Parsia on +1 646 520 4672 or via events@psfk.com