The Fostering A Diverse And Inclusive Culture In The Workplace

This research paper provides an overview of the changing demographics impacting the workforce landscape. With increased globalization and a growing aging population, minorities are increasingly filling the employment gaps, fundamentally changing the dynamic of the workplace. Diversity is no longer a question. In order to attract and retain talent, companies need to better address underrepresented communities: women, LGBTQ+, people of color, seniors and people with disabilities. This research paper also highlights how companies are making strides towards increased diversity and inclusivity as well as best-in-class examples of fostering an inclusive culture throughout the hiring funnel. 

Published July 2019

This 13-page report includes:

  • 10 trends featuring best-in-class examples of efforts supporting diversity and inclusivity in retail work
  • 32 trend-supporting exemplary case studies
  • Insights and stats to support further research

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Insights From The Fostering A Diverse And Inclusive Culture In The Workplace

Analysis How Brands Like Bumble Are Closing The Gap On Female Funding

Women—especially women of color—are given fewer opportunities to launch businesses, so these companies are investing in their success

Analysis How Inclusivity Increases Both Satisfaction And Sales For Starbucks, Marriott And More

With initiatives like stores for the deaf or cultural training, these brands are changing the face of customer service to make retail much more inclusive

Analysis How Identity-Inclusive Social Spaces Like The Wing Allow Diversity To Thrive

From coworking for senior citizens to social clubs for people of color, these spaces allow marginalized identities to form strong communities

Analysis Names Like Spotify Are Empowering Their Employees By Building Community

From Forbes to Facebook, brands are building platforms that bring together workers from marginalized backgrounds to overcome diversity challenges as a community

Analysis From Sweetgreen To Lululemon, These Brands Are Making Parental Benefits More Inclusive

Building a better future starts with making it feasible for anyone to care for their children, and companies like Lululemon and Sweetgreen are catching on with parental leave that accommodates all genders

Analysis How Companies Like Disney Help Employees Change Their Career Paths

Switching career trajectories can be tough for women in the workforce, but these brands are implementing upskilling initiatives that allow that freedom

Analysis How Gucci, Deloitte And Google Are Taking Early Action On Workplace Inclusivity

From Gucci to Google, companies are leveling the playing field by nurturing young talent from minority communities, providing them with educational opportunities and resources

Related CX Insights

Cafe & Restaurant Tinker Kitchen grants members access to commercial-grade kitchen with a shared-kitchen concept

Tinker Kitchen in San Francisco bills itself as a marker space for cooking, offering members access to full equipped commercial-grade kitchens where they can learn and experiment with food. Tinker Kitchen has no reservation system, allowing members to check a shared calendar and drop by during opening hours. In addition to kitchen access, membership includes access to special events, cooking classes, dishwashing help and the option to join culinary clubs that meet regularly.

Automotive The Porsche Host Program lets prospective buyers ride-share with Turo's top hosts

The automaker partnered with car-sharing marketplace provider Turo to allow drivers to rent cars from top hosts who have been specially selected for their knowledge and passion as Porsche owners. The program allows prospective Porsche owners to experience the car of their dreams through an extended test drive.

Loyalty & Membership How New Privacy Laws Are Changing The B2C Relationship

An exploration of the new California Consumer Privacy Act (CCPA) and how it is a signal among many for companies to further transform their relationship with consumers into a partnership built on trust

Banks, Insurance & Financial Services Credo360 rebrands credibility requirements for financial transactions with blockchain-backed peer ratings

Credo360 is a peer-to-peer network that uses blockchain to allow members to complete transactions without having to share their personal information. User’s credibility is established through peer ratings generated from social interactions, such as renting or hiring, and is shown as a Credo score, which is stored on a blockchain, providing a secure way to vouch for other’s reliability.

Hotels, Hospitality & Travel Spinlister peer-to-peer platform helps cycling-enthusiasts easily book nearby bikes while traveling

Spinlister is a peer-to-peer bicycle rental service that makes it easy to find a bike while traveling. Users can search by local area, ride type and availability dates to find a bike near them and them book and pay through the platform. Spinlister offers insurance to cover damage or theft.

Brand Activation & Immersion YouTube’s Super Stickers let fans show their support and generate extra income for creators

Video-sharing platform YouTube introduced Super Stickers, animated graphics that fans can purchase during livestream videos. Sticker packs are available in a variety of languages and in a range of price points, from 99 cents to $50. In addition to the tiered membership subscriptions and Super Chat perks that fans pay to access, Stickers are the latest way YouTube and individual creators are generating income.

Home Pay-by-minute hotel app Recharge extends its service to private residences

Recharge, the pay by-the-minute hotel stay app, has extended its service to include private residences. Homeowners can list their property on the platform to make their spaces available for sharing by the hour. In return, listers can earn money by renting their home to the company’s trusted network of travelers and residents while they are out of the house.

Luxury Peer-to-peer marketplace Luxnow brings luxury experience and items to the rental industry

LUXnow is a peer-to-peer rental marketplace that allows members to rent high-end assets, such as exotic cars, homes and yachts, from other members. Users browseLUXnow’s curated selection of luxury inventory and choose their desired rental. A LUXnow agent then contacts them to assist and ensure that everything goes smoothly on the day of. In addition to rental service, members of the LUXnow community receive invitations to exclusive private events.