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PSFK Report

A Fresh Look At Clean Beauty

This PSFK research paper explores how cosmetic and beauty retailers are repurposing and highlighting the use of natural ingredients within their skincare offerings. Brands are creating cosmetic offerings that appeal to increasingly health and environmentally-conscious beauty fans. Although the beauty industry has traditionally relied on expected formula for its product offerings, shifting consumer behaviors are mandating new cosmetic ingredients, benefits and products.

Published March 2018