A Fresh Look At Clean Beauty

This PSFK research paper explores how cosmetic and beauty retailers are repurposing and highlighting the use of natural ingredients within their skincare offerings. Brands are creating cosmetic offerings that appeal to increasingly health and environmentally-conscious beauty fans. Although the beauty industry has traditionally relied on expected formula for its product offerings, shifting consumer behaviors are mandating new cosmetic ingredients, benefits and products.

Published March 2018

Pro content

Invite the analysts behind this PSFK report to come and provide a tailored presentation at your office or next conference. We work to tailor our talks to provide context and actionable recommendations for all audiences.

Innovation Workshops

Turn the insights and recommendations found within this report into action through a workshop. Customized specifically for your business' goals, needs and culture, this is a hands-on dive into the ideas and trends in our reports, with a focus on implementing them for your own business or clients. Whether these run from 4 hours to 2 days, your team will leave not just inspired and informed, but ready to take action.


Please provide your details so we can respond with more information about this report.