This PSFK guide is a special home living trend report that outlines 6 ways that people will live at home in 2030, the implications and the opportunities.
The speculative vision of the Future of Home + Living presented by our researchers is grounded in today’s weak signals and expert opinion, and is meant to provide inspiration on how current trends can inform the future evolution of consumer experience over the coming years. Pivotal new technologies will become ubiquitous and in turn give rise to and support the next and future advances in home living solutions, as well as significantly impact consumers’ behavioral expectations. As these changes take hold, there will be an accelerated disruption throughout all aspects of the home environment as well as across the communal societal landscape. This report examines the future truths driving this evolution, exploring the nascent implications, scenarios, trends, and technologies that we see becoming pervasive over the next decade.
This home living trend report is an update to our 2020 report and in this 2022 version of Future of Home Living report, the PSFK iQ research team examines key current and future innovations driving change across the way consumers live, work, play, and share; diving deep into the strategic implications as brands & retailers seek to evolve their offerings to best meet future home living needs.
This 49-page PDF download includes:
This future of home living report was developed by the same PSFK research department that since 2004 has provided trends-led innovation consulting advice to Apple, BMW, Facebook/Meta, Google, Microsoft, Samsung and Volkswagen.
Brands are building stronger communities by establishing digital and physical platforms and activations that help foster the relationship among customers and encourage participation, empowering consumers to co-create the rules and even inviting them into the R&D process. It includes hosting programmed events to build confidence in a purchase or product use in an engaging manner. It also includes peer-to-peer platforms where consumers can interact and exchange with each other.Biometric Response
By recognizing and interpreting facial, biometric and audio cues, AI interfaces can identity shoppers’ in-the-moment emotions, reactions or mindset and deliver appropriate products, recommendations or support—ensuring that a retail engagement doesn’t miss its mark.Anticipatory Support
Retailers are applying machine learning and data aggregation tools to anticipate consumer behaviors and needs based on situational or emotional contexts and provide service or product recommendations. This includes using data generated by mobile apps to create a unified view of a member's shopping behavior and preferences, as well as leveraging RFID and other technologies to detect items that shoppers are interacting with in order to target shoppers in the moment and drive incremental retail...