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Email us at sales@psfk.comThe Future Of Home + Living 2030
By 2030, most of us will live within or very close to urban centers. Despite the promise of virtual offices and remote working, by the end of the next decade, most people will hold down multiple jobs and this will drive people two reside close to their places of work.
People will also feel the need to live in urban areas because of access to a modern and dynamic suite of services that is hard to find in areas of less dense concentration. With their fragmented lives, people will use the suite of services to handle daily chores while they are working at one of their jobs.
With traditional housing stock being monetized for short-term hospitality and entertainment, more and more people will live in communal compounds or in parasitic buildings, literally clinging onto the city. People’s homes, objects and appliances will embrace a retro-futuristic aesthetic, borrowing from previous eras that were excited about tomorrow.
Restricted by space and time, their sentient dwellings will monitor residents and respond to help them make the most out of the space — whether that’s to sleep, work or just find some privacy and cloak themselves and hide from prying sensors.
About This Report
PSFK identified the following themes based on the same robust research methodology we employ when assisting executives at some of today’s top companies. We explored weak signals across industries and markets and interviewed a number of progressive thinkers to create a foundational understanding of the innovations and changes taking place. We then analyzed our research to find patterns that point to emerging trends in how people live today and modes of living in the future.
As we explore a breadth of homeland living topics that include communal compounds, parasitic living, cloaking, ambient dwellings, common grounds and home service hubs, we’ll be sharing leading examples and insights as well as point to ways this lifestyle could influence business models and practices in the years ahead.
Published July 2020
Featured Trends
Community PlatformsBrands are building stronger communities by establishing digital and physical platforms and activations that help foster the relationship among customers and encourage participation, empowering consumers to co-create the rules and even inviting them into the R&D process. It includes hosting programmed events to build confidence in a purchase or product use in an engaging manner. It also includes peer-to-peer platforms where consumers can interact and exchange with each other.
Biometric ResponseBy recognizing and interpreting facial, biometric and audio cues, AI interfaces can identity shoppers’ in-the-moment emotions, reactions or mindset and deliver appropriate products, recommendations or support—ensuring that a retail engagement doesn’t miss its mark.
Anticipatory SupportRetailers are applying machine learning and data aggregation tools to anticipate consumer behaviors and needs based on situational or emotional contexts and provide service or product recommendations. This includes using data generated by mobile apps to create a unified view of a member's shopping behavior and preferences, as well as leveraging RFID and other technologies to detect items that shoppers are interacting with in order to target shoppers in the moment and drive incremental retail sales. It also encompasses taking targeted advertising offline with recognition technologies that allow brands to pinpoint and deliver the most relevant ads to specific connected consumers near physical point-of-purchase.
This report is available to PSFK iQ Members.
Become a MemberThis 59-page special-edition report includes:
- Eight core drivers transforming the way people work, live, and play, from super-connectivity and sharing economies to uber-employment and sustainable landscapes
- Six futuristic scenarios rooted in emerging trends and weak signals today that illustrate how we will live in 2030, exploring shared & parasitic living spaces; responsive, intelligent dwellings; tech, data & privacy; and single-portal service hubs
- The implications of these scenarios across a swathe of industry verticals, from beauty and apparel to automotive and real estate
- Supporting quotes from experts in tech, design, innovation and more
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