X
menu

The Consumer Engagement Playbook

By examining a new class of immersive and interactive digital tools, PSFK presents a playbook of strategies to transform digital advertising into richer engagement between people and the companies around them. With traditional advertising formats such as print, TV spots and web banners losing their impact and relevance, organizations must reframe marketing as a value-based relationship between consumers and brands.

Published April 2016 and originally titled Future of Advertising

Summary Presentation

Featured within the 70+ page report, readers can find:
  • 50+ examples of innovative campaigns, with key performance indicators and quantitative results
  • Insights and statistics from PSFK’s original global survey of the industry’s leading pioneers and researchers
  • New realities changing the relationship between people and brands
  • Levers impacting purchase decisions for digital consumers
  • Best-use strategies for VR, video and mixed reality
  • Trends-centered conversations between international professionals
  • A bonus 60+ page summary presentation deck
Premium content

Immersion

Private Presentations

Invite the analysts behind this PSFK report to come and provide a tailored presentation at your office or next conference. We work to tailor our talks to provide context and actionable recommendations for all audiences. There are three ways to get in touch:

Use our chat window
Contact Jeff Weiner at jeff.weiner@psfk.com
Or give us a call at +1 646-520-4672

Innovation Workshops

Turn the insights and recommendations found within this report into action through a workshop. Customized specifically for your business' goals, needs and culture, this is a hands-on dive into the ideas and trends in our reports, with a focus on implementing them for your own business or clients. Whether these run from 4 hours to 2 days, your team will leave not just inspired and informed, but ready to take action.

Use our chat window
Contact Piers Fawkes at piers.fawkes@psfk.com
Or give us a call at +1 646-520-4672