The Consumer Engagement Playbook

By examining a new class of immersive and interactive digital tools, PSFK presents a playbook of strategies to transform digital advertising into richer engagement between people and the companies around them. With traditional advertising formats such as print, TV spots and web banners losing their impact and relevance, organizations must reframe marketing as a value-based relationship between consumers and brands.

Published April 2016 and originally titled Future of Advertising

Featured within the 70+ page report, readers can find:
  • 50+ examples of innovative campaigns, with key performance indicators and quantitative results
  • Insights and statistics from PSFK’s original global survey of the industry’s leading pioneers and researchers
  • New realities changing the relationship between people and brands
  • Levers impacting purchase decisions for digital consumers
  • Best-use strategies for VR, video and mixed reality
  • Trends-centered conversations between international professionals
  • A bonus 60+ page summary presentation deck

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Insights From The Consumer Engagement Playbook

Op-Ed Content Strategy Director: Brands And The Bite-Sized Media Revolution

Jen Boyles of advertising agency Olson explains how to create a short, digestible and humanizing digital strategy. Join us at our NYC Future of Advertising Event for more great insight

Op-Ed Chief Strategist: Why Intuitive Design Is No Longer Enough

Kevin Perlmutter, Chief Strategist at Man Made Music, uncovers the emerging experiences where audio is taking branding to the next level

Op-Ed Award-Winning Strategist: How Brands Build Human Connections

Melissa Gonzalez, the founder of The Lionesque Group, shares her insight on how to create a powerful brand DNA

Op-Ed Intel Strategist: 7 Ways To Push Native Advertising In The Face Of Ad Blocking

Luke Kintigh shared what advertisers need to know about ad-blocking services in the #FutureofAdvertising

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