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PSFK Report

Consumer Engagement Playbook

By examining a new class of immersive and interactive digital tools, PSFK presents a playbook of strategies to transform digital advertising into richer engagement between people and the companies around them. With traditional advertising formats such as print, TV spots and web banners losing their impact and relevance, organizations must reframe marketing as a value-based relationship between consumers and brands.

Published April 2016 and originally titled Future of Advertising