The Consumer Engagement Playbook

By examining a new class of immersive and interactive digital tools, PSFK presents a playbook of strategies to transform digital advertising into richer engagement between people and the companies around them. With traditional advertising formats such as print, TV spots and web banners losing their impact and relevance, organizations must reframe marketing as a value-based relationship between consumers and brands.

Published April 2016 and originally titled Future of Advertising

Pro content
Featured within the 70+ page report, readers can find:
  • 50+ examples of innovative campaigns, with key performance indicators and quantitative results
  • Insights and statistics from PSFK’s original global survey of the industry’s leading pioneers and researchers
  • New realities changing the relationship between people and brands
  • Levers impacting purchase decisions for digital consumers
  • Best-use strategies for VR, video and mixed reality
  • Trends-centered conversations between international professionals
  • A bonus 60+ page summary presentation deck
Summary Presentation
Immersion

Invite the analysts behind this PSFK report to come and provide a tailored presentation at your office or next conference. We work to tailor our talks to provide context and actionable recommendations for all audiences. Contact us.

Innovation Workshops

Turn the insights and recommendations found within this report into action through a workshop. Customized specifically for your business' goals, needs and culture, this is a hands-on dive into the ideas and trends in our reports, with a focus on implementing them for your own business or clients. Whether these run from 4 hours to 2 days, your team will leave not just inspired and informed, but ready to take action. Contact us.

Report Insights

Advertising Pokémon Go Will Soon Offer Sponsored Locations

The United States' most feverishly played app has plans to offer unique advertising opportunities to retailers

Advertising Advertising By The Numbers: The Audience Vs The Industry

Insights from PSFK's Future of Advertising original survey, a snapshot of the industry's thought leaders from brands, agencies, media providers and more

Advertising GE And Twitter To Share Digital Storytelling Lessons At Future Of Advertising Events In New York

Hear top brand and agency executives reveal best practices for creating meaningful and sustained consumer relationships at PSFK Future of Advertising sessions in NYC

Advertising GE’s Chief Creative Officer On Using Drones And Podcasts To Tell A 100-Year-Old Brand Story [FoA NYC]

On July 12 at PSFK’s Future of Advertising NYC, Andy Goldberg will share how GE creates content to inspire all audiences

5 Minutes With Mobile Messaging's Leading Lady [FoA]

Vivian Rosenthal of Snaps shares her predictions for mobile messaging at PSFK's Future of Advertising event in NYC

Op-Ed Content Strategy Director: Brands And The Bite-Sized Media Revolution

Jen Boyles of advertising agency Olson explains how to create a short, digestible and humanizing digital strategy. Join us at our NYC Future of Advertising Event for more great insight

Advertising The Top Global Brands Pushing The Boundaries Of Advertising

At our NYC Future of Advertising Event, PSFK Labs will explore leading marketing strategies from best-in-class companies

Advertising In The Future Of Advertising, Learning Breeds Loyalty

New report from PSFK Labs explores how companies are directing content as compelling narratives to entertain and to educate

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