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The Future of Advertising

Defining The New Rules Of Consumer Engagement

By examining a new class of immersive and interactive digital tools, PSFK’s Future of Advertising report presents a playbook of strategies to transform digital advertising into richer engagement between people and the companies around them. With traditional advertising formats such as print, TV spots and web banners losing their impact and relevance, organizations must reframe marketing as a value-based relationship between consumers and brands.

Summary Presentation

Featured within the 70+ page report, readers can find:
  • 50+ examples of innovative campaigns, with key performance indicators and quantitative results
  • Insights and statistics from PSFK’s original global survey of the industry’s leading pioneers and researchers
  • New realities changing the relationship between people and brands
  • Levers impacting purchase decisions for digital consumers
  • Best-use strategies for VR, video and mixed reality
  • Trends-centered conversations between international professionals
  • A bonus 60+ page summary presentation deck
Member Content

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Choose the report(s) you require from the list and complete the transaction. A link to the download will appear in the confirmation email from PSFK.

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Workshops

Private Presentations

The team at PSFK Labs can present tailored versions of the findings of the report to private corporate teams and at public events. To book an in-person presentation, contact reports@psfk.com.

Team Workshops

Turn the trends into action, with a PSFK Workshop. Customized specifically for your business' goals, needs and culture, this is a two-day intensive, hands-on dive into the ideas and trends in our reports, with a focus on implementing them for your own business or clients. Your team will leave not just inspired and informed, but ready to take action. To discuss a private workshop contact reports@psfk.com.