This PSFK Future of Retail report provides an expert analysis of the essential shopper marketing & promotion strategies to drive retail sales in 2023 and beyond.
Competing for attention and relevance within today’s retail landscape, retailers and brands across PSFK’s network and beyond are finding a consumer that expects instant access to information, hyper-rapid newness, and above all an enduring need for moments that are “personalized to me.” Focusing on the near future, PSFK’s Future of Retail report has been designed to support teams in the retail industry as they design their CX and marketing roadmaps to better meet their shoppers’ expectations over the next 12-18 months.
Across four stages that include 20+ strategies, PSFK’s research team has outlined an actionable framework for the retail industry to better engage their customer base at every point leading up to the purchase moment, whether that’s online, in retail stores, or any combination of the two.
In this video, PSFK founder Piers Fawkes presents a framework that helps retail, marketing and CX executives understand where they should place their bets in the next 12-18 months and throughout the rest of the report we will show how to activate those bets.
Among the influx of NFT use cases, the ability to grant exclusive access or privileges through ownership is reshaping traditional membership programs. By attaching tiers of offerings to specific NFTs or tokens, businesses are creating new models where initial buy-in translates to ongoing value, experiences, and services.Self-Serve as Personalization
Vending machines and automated point of sale services are using computer vision technology to understand their shoppers better and respond with a personalized service. Sometimes the service tailors product selection such as beauty products based on skin type and at other times it can be used to restrict purchase – e.g. not serving minors alcohol. Outfitted with facial recognition AI, QR codes and mobile-activated services, these connected stores, kiosks and self-serve stations are powering hyper-personalized...Playable IP
In place of static, brand-led experiences, companies are developing dynamic metaverse environments that put visitors in control. Within these worlds, consumers can take on the role of architect, owner, manager and more utilizing brand products, assets and IP. These activations bring fandom to life in exciting ways, empowering audiences to bring their competitive and creative spirit into running their own store, sports franchise and more. For brands and retailers, these experiences present opportunities to gain...