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What are the retail trends in 2023 and in the future?

This PSFK Future of Retail report provides an expert analysis of the essential shopper marketing & promotion strategies to drive retail sales in 2023 and beyond.

Executive Summary

Competing for attention and relevance within today’s retail landscape, retailers and brands across PSFK’s network and beyond are finding a consumer that expects instant access to information, hyper-rapid newness, and above all an enduring need for moments that are “personalized to me.” Focusing on the near future, PSFK’s Future of Retail report has been designed to support teams in the retail industry as they design their CX and marketing roadmaps to better meet their shoppers’ expectations over the next 12-18 months.

Across four stages that include 20+ strategies, PSFK’s research team has outlined an actionable framework for the retail industry to better engage their customer base at every point leading up to the purchase moment, whether that’s online, in retail stores, or any combination of the two.

What You’ll Learn In This Future of Retail Report

  • How retailers and brands are successfully navigating data gathering policy and consumer privacy
  • Why leveraging consumer data to inform everything from product design to shopper marketing strategies and in-store layouts is providing more powerful consumer experiences
  • The ways retailers and brands are delivering on the retail opportunity of personalization, and the tools that are allowing them to do so
  • The marketing mediums retailers are using to improve CX and build hyper connected relationships between their company and consumer
  • How mixed reality, AI and algorithms are impacting the customer journey, bringing “blended” or phygital activation to life in meaningful ways
  • Retail business ideas that include online shopping, customer services, digital products and other business opportunities to target customers
  • Inspiration for every type of business: beauty products, online stores, furniture business, gift shops, flower shops, organic food, pet products and retail business ideas for pop-up shops, subscription boxes and more service based businesses.

Watch This Retail Trends Presentation

In this video, PSFK founder Piers Fawkes presents a framework that helps retail, marketing and CX executives understand where they should place their bets in the next 12-18 months and throughout the rest of the report we will show how to activate those bets.

What’s Inside

  • Founder’s Intro
  • Retail Landscape
  • Framework Diagram
  • Strategies & Case Studies
  • Retail Business Ideas
  • Vendor List