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What are the retail trends in 2023 and in the future?

This PSFK Future of Retail report provides an expert analysis of the essential shopper marketing & promotion strategies to drive retail sales in 2023 and beyond.

Executive Summary

Competing for attention and relevance within today’s retail landscape, retailers and brands across PSFK’s network and beyond are finding a consumer that expects instant access to information, hyper-rapid newness, and above all an enduring need for moments that are “personalized to me.” Focusing on the near future, PSFK’s Future of Retail report has been designed to support teams in the retail industry as they design their CX and marketing roadmaps to better meet their shoppers’ expectations over the next 12-18 months.

Across four stages that include 20+ strategies, PSFK’s research team has outlined an actionable framework for the retail industry to better engage their customer base at every point leading up to the purchase moment, whether that’s online, in retail stores, or any combination of the two.

What You’ll Learn In This Future of Retail Report

The Future of Retail 2023 report from PSFK provides actionable strategies for retailers and brands to drive sales and engage customers in the next 12-18 months. This comprehensive report covers topics such as data gathering and privacy, personalization, marketing mediums, the impact of technology on the customer journey, and retail business ideas.

Some of the key takeaways from the report include:

  • The importance of leveraging consumer data to inform product design, shopper marketing strategies, and in-store layouts.
  • The ways retailers and brands are delivering on the retail opportunity of personalization, and the tools that are allowing them to do so.
  • The marketing mediums retailers are using to improve customer experience (CX) and build hyper-connected relationships with consumers.
  • The role of mixed reality, AI, and algorithms in bringing “blended” or phygital activations to life in meaningful ways.
  • Inspiration for various types of retail businesses, including online stores, physical stores, pop-up shops, and subscription boxes.

This report is a must-read for any retail professional looking to stay ahead of the curve and deliver exceptional customer experiences.

Watch This Retail Trends Presentation

In this video, PSFK founder Piers Fawkes presents a framework that helps retail, marketing and CX executives understand where they should place their bets in the next 12-18 months and throughout the rest of the report we will show how to activate those bets.

What’s Inside

  • Founder’s Intro
  • Retail Landscape
  • Framework Diagram
  • Strategies & Case Studies
  • Retail Business Ideas
  • Vendor List