Retail Transformation Playbook – A PSFK Future of Retail Report

The Time Has Come To Re-Imagine The Future Of Shopping

This major report examined the retail world that is undergoing a sweeping transformation driven by technology, the web, community and the search for ever-richer experiences. Retailers must grapple with the decentralization of the shopping experience as a result of technology, along with consumers’ heightened expectations of the physical store experience. This report seeks to understand the forces of these changes and provide a framework in which we can envision this new future and understand its implications.

Originally published Oct 2011 and titled Future of Retail 2011