The Tech-Enabled Human-Touch Playbook

How Technology Adds A Human Touch To Evolve The Shopper Experience: This major report presents key trends and macro themes that retailers, service providers and product manufacturers can leverage to enhance the shopper experience in order to drive sales. Based on robust data and analysis, the Tech-Enabled Human-Touch Playbook focuses on the vibrant innovation that revolves around the physical store and outlines 10 key retail trends and their related implications and opportunity areas.

This report was originally published in February 2012 and was titled Future of Retail 2012

Featured in the 117 page report, readers will find:
  • 3 broad themes related to the changing retail shopping experience
  • 10 key retail trends that fall within the broad themes
  • Insight on implications and opportunity areas from dozens of senior retail and brand executives from companies such as Adidas, Staples, and Samsung
  • 60 leading global examples of retail innovation


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Insights From The Tech-Enabled Human-Touch Playbook

Podcast Podcast: How To Own The Retail Life Cycle

In this episode, PSFK shares its extensive research in the continuously evolving retail landscape, highlighting the importance of flexible yet unified distribution channels that cater to consumer fluidity between brands' digital and physical outposts

Op-Ed Digital Strategist: Why “Big Sensing” Is Key To Retail’s Future

Bud Caddell, Founder of NOBL, shares why the most capable and useful asset in any retail environment is the workforce

Partner Content Contextual Commerce Can Make Our Lives Easier

Rob Katcher of Hiku discusses the importance of contextual commerce in a mobile-rich landscape

Editors Pick PSFK’s Retail Tours Of 5 NYC Neighborhoods

PSFK launches five self-discovery mApps for retail inspiration across New York City

Op-Ed Gucci's Valeria Cicino on Future Retail's Experiential Opportunities

Gucci's Digital Marketing and Communication Executive Cicino on making the customer the center of a new approach to retail

Editors Pick The Future of Whole Foods [Future of Retail]

Rehab Studios implements trends from PSFK's Future of Retail to reinvent grocery shopping

Editors Pick Future of IKEA [Future of Retail]

Creative agency Infusion leverages Future of Retail trends to reimagine shopping for home furnishing

Editors Pick The Future of Sephora [Future of Retail]

Creative agency Stark Design gives beauty brand a make over to bring added value and convenience to the store