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PSFK Report

The New Purchase Path Playbook

In this major report, PSFK researchers explore two interconnected themes that provide a foundation for the modern shopping experience. ‘Data-Driven Commerce Platforms’ offers insights into the information systems that responsive retailers and brands are leveraging to differentiate themselves from the competition, enabling them to exceed customer expectations at every point along the ‘Networked Purchase Path’.

Originally published November 2013 and titled Future of Retail 2014