The The New Purchase Path Playbook

In this major report, PSFK researchers explore two interconnected themes that provide a foundation for the modern shopping experience. ‘Data-Driven Commerce Platforms’ offers insights into the information systems that responsive retailers and brands are leveraging to differentiate themselves from the competition, enabling them to exceed customer expectations at every point along the ‘Networked Purchase Path’.

Originally published November 2013 and titled Future of Retail 2014

  • The leading report series on the global trends changing retail
  • Latest analysis of the ramifications of mobile and social
  • Perspectives from leading shopper experts across the globe
  • Opportunities and implications for 11 new trends

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Insights From The The New Purchase Path Playbook

Interview Expert Insight: Designing A Pop-Up That Feels Like Home

PSFK sits down with Éva Goicochea, the CEO and founder of sexual wellness brand Maude, to find out how her brand's summer brick-and-mortar outpost, Staycation, reconceptualizes the popup

Case Study Visitors To The Met's Vessel Orchestra Exhibit Can Experience Artifacts As Sounds

The experiential exhibition includes 32 pieces from the museum's collection and allows visitors to both hear and see artwork in an immersive environment

Case Study Online Shoppers Can Immerse Themselves In A Digital Mall Experience

The Digital Mall of Asia aims to simulate the in-person experience of spending a day at the mall, including virtual amenities like stores, a food court, a nightclub and a multiplex

Analysis How Peer-Driven Marketplaces Like Depop Build Online Relationships

Platforms that allow buyers and sellers to interact online are becoming increasingly popular, driven by young shoppers who prefer social retail experiences

Case Study Lululemon's Experiential Chicago Store Is A One-Stop Wellness Oasis

Jumping on the trends of wellness and immersive retail, the athletic brand opened a massive store in the Windy City with an in-house cafe and a dedicated workout floor for yoga and mediation

Case Study Glossier Fans Can Now Wear More Than Just The Brand's Makeup

With a new line of branded merchandise called GlossiWEAR, the beloved DTC beauty brand expands into apparel, including sweatshirts, tees and pool slides

Case Study andSons Chocolatiers Paves Way For A Modern Retail Experience

Thinking outside of the box, the luxury chocolate brand revamped its consumer strategy to reinvent an often old-fashioned category

Interview Expert Insight: How App-Based Mobile Ordering Could Save Declining Room Service Sales

In the second part of our interview with the founder of Bbot on-site food delivery platform, PSFK gleans insights into applications of the service in the travel and hotel space, helping hungry guests connect with the food they want

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