The The New Purchase Path Playbook

In this major report, PSFK researchers explore two interconnected themes that provide a foundation for the modern shopping experience. ‘Data-Driven Commerce Platforms’ offers insights into the information systems that responsive retailers and brands are leveraging to differentiate themselves from the competition, enabling them to exceed customer expectations at every point along the ‘Networked Purchase Path’.

Originally published November 2013 and titled Future of Retail 2014

  • The leading report series on the global trends changing retail
  • Latest analysis of the ramifications of mobile and social
  • Perspectives from leading shopper experts across the globe
  • Opportunities and implications for 11 new trends

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Insights From The The New Purchase Path Playbook

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Case Study Dublin Airport's Revamped T2 Beauty Hall Makes Shopping A Breeze For Travelers

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Case Study Cartier Pops Up In Singapore With A Record Store And Custom Haikus

The luxury jewelry brand is bringing its Clash de Cartier popup to Singapore, where personal haikus and high-end jewelry go hand-in-hand

Case Study This Circular Fashion Startup Turns Beloved Clothes Into Brand-New Jackets

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