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PSFK Report

Omnichannel Retail Playbook

In this major report from PSFK, our research team explores the dynamic social, technological and physical forces influencing consumer behavior and driving next-generation shopping experiences. With a refocus on the importance of the physical store, our analysis below includes 10 in-store strategies supported by over a dozen key trends that retailers can use to immediately begin redefining their retail experience.

The Omnichannel Retail Playbook report looks at how, in order to stand out from the competition, retailers and brands must make the best use of their customers’ time and attention by designing multichannel experiences that strike a perfect balance between efficiency and enjoyment, relevance and surprise.

Originally published November 2014 and titled Future of Retail 2015