The Omnichannel Retail Playbook

In this major report from PSFK, our research team explores the dynamic social, technological and physical forces influencing consumer behavior and driving next-generation shopping experiences. With a refocus on the importance of the physical store, our analysis below includes 10 in-store strategies supported by over a dozen key trends that retailers can use to immediately begin redefining their retail experience.

The Omnichannel Retail Playbook report looks at how, in order to stand out from the competition, retailers and brands must make the best use of their customers’ time and attention by designing multichannel experiences that strike a perfect balance between efficiency and enjoyment, relevance and surprise.

Originally published November 2014 and titled Future of Retail 2015

 

Pro content

Featured within the 110 page report, readers can find:

  • 10 strategies to redefine the store
  • Over a dozen global trends changing retail
  • 20 future store concepts
  • Perspectives from leading shopper experts across the globe
  • A bonus 20+ page full presentation deck
Summary Presentation
Immersion

Invite the analysts behind this PSFK report to come and provide a tailored presentation at your office or next conference. We work to tailor our talks to provide context and actionable recommendations for all audiences. There are three ways to get in touch:

Innovation Workshops

Turn the insights and recommendations found within this report into action through a workshop. Customized specifically for your business' goals, needs and culture, this is a hands-on dive into the ideas and trends in our reports, with a focus on implementing them for your own business or clients. Whether these run from 4 hours to 2 days, your team will leave not just inspired and informed, but ready to take action.

Insights

Design Raspberry Pi Store Lets Shoppers Demo Its Latest Tech

Calling the space an "experimental store," the brand behind the pocket-sized computer is opening a hands-on physical location in its U.K. city of origin

Brand Activation & Immersion Interview: Why Storytelling Is The Future Of The Physical Retail Experience

Lionesque Group founder Melissa Gonzalez shares insights on the future of the brick-and-mortar experience in a digital world, emphasizing the importance of storytelling

Fashion & Apparel How Heritage Brands Are Maintaining Their Legacy Through Emotional Connection

In an excerpt from PSFK’s New York Retail Innovation Guide, top heritage brands in the city are connecting with consumers using immersive opportunities, exclusive offerings and purposeful collaborations in order to revitalize their legacy

Hotels, Hospitality & Travel Hudson Group Merges Travel Retail Experience With Tourism At Empire State Building

The New York City landmark elevates the traditional retail experience by reinventing the gift store venture while catering to its high-volume global tourism

Automotive Coachella Guests Can Ship Their Festival Gear To A Local Amazon Locker

Highlighting the agility of its business and flexibility of its delivery options, the e-tailer will set up an array of its pickup lockers on the festival grounds to meet attendees' in-moment needs

Delivery & Logistics Walmart Targets West Elm's Audience With Affordable Furniture Line

The retailer is introducing MoDRN, a 650-piece line that will offer millennials a modern aesthetic at discounted prices

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