The Omnichannel Retail Playbook

In this major report from PSFK, our research team explores the dynamic social, technological and physical forces influencing consumer behavior and driving next-generation shopping experiences. With a refocus on the importance of the physical store, our analysis below includes 10 in-store strategies supported by over a dozen key trends that retailers can use to immediately begin redefining their retail experience.

The Omnichannel Retail Playbook report looks at how, in order to stand out from the competition, retailers and brands must make the best use of their customers’ time and attention by designing multichannel experiences that strike a perfect balance between efficiency and enjoyment, relevance and surprise.

Originally published November 2014 and titled Future of Retail 2015

 

Featured within the 110 page report, readers can find:

  • 10 strategies to redefine the store
  • Over a dozen global trends changing retail
  • 20 future store concepts
  • Perspectives from leading shopper experts across the globe
  • A bonus 20+ page full presentation deck

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Insights From The Omnichannel Retail Playbook

Case Study House of SHOWFIELDS Reimagines Retail As Live Theater

PSFK gets the inside scoop on House of Showfields, an interactive, half-hour show that introduces shoppers to new brands and products guided by a cast of actors.

Store Visit SoulCycle's Newest Location Brings Sweat and Strength To Hudson Yards

Manhattan's buzziest neighborhood gets its very own location of the cult-favorite cycling studio, which opened inside the brand-new Equinox Hotel

Case Study This Waste-Free DTC Startup Delivers Bottles Of Non-Dairy Milk

As the popularity of dairy alternatives continues to rise, New Milk is dedicated to cutting down on packaging and using sustainable delivery to reach customers in the U.K.

Analysis This Pop-Up Lets Budget-Conscious Consumers Trade Their Clothes

The Comfort Swap Shop, a London pop-up run by Cosmopolitan, ELLE and laundry brand Comfort, focuses on issues of sustainability and accessibility in the fashion industry

Analysis How Retailers Like Lowe's Help Shoppers Discover Products With Mixed Reality

AR and VR are making the purchase process much easier for consumers, who can wear clothes and place furniture before buying to bolster their confidence

Interview Expert Insight: Reimagining The Department Store By Embracing Community

PSFK speaks with the founder of women's hybrid creative and retail store Le Board to learn more about building a gathering space for brands and customers alike to meet, inspire and create

Case Study Michael Kors Invites Shoppers On A New York City Treasure Hunt

The two-day event promoted the brand's new fragrance line, including three separate stops and plenty of free merchandise for hunters to take home with them

Case Study ING Bank Introduces Branch Designs Meant To Feel Like Coming Home

The financial giant unveiled new branches in Spain, the Netherlands and Belgium that are designed to provide customers with the comforts of home, including living room-like waiting areas and places for kids to play

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