The Omnichannel Retail Playbook

In this major report from PSFK, our research team explores the dynamic social, technological and physical forces influencing consumer behavior and driving next-generation shopping experiences. With a refocus on the importance of the physical store, our analysis below includes 10 in-store strategies supported by over a dozen key trends that retailers can use to immediately begin redefining their retail experience.

The Omnichannel Retail Playbook report looks at how, in order to stand out from the competition, retailers and brands must make the best use of their customers’ time and attention by designing multichannel experiences that strike a perfect balance between efficiency and enjoyment, relevance and surprise.

Originally published November 2014 and titled Future of Retail 2015

 

Featured within the 110 page report, readers can find:

  • 10 strategies to redefine the store
  • Over a dozen global trends changing retail
  • 20 future store concepts
  • Perspectives from leading shopper experts across the globe
  • A bonus 20+ page full presentation deck

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Insights From The Omnichannel Retail Playbook

Analysis How Inclusivity Increases Both Satisfaction And Sales For Starbucks, Marriott And More

With initiatives like stores for the deaf or cultural training, these brands are changing the face of customer service to make retail much more inclusive

Case Study Why Walmart Is Relaunching A '90s Fashion Brand As Its Private Label

Scoop had its heyday in the '90s, but Walmart is now bringing both the label and its designer back as an online-only, fashion-forward collection

Analysis How Maximizing Spaces Is Helping Communities Thrive Worldwide

Previously unused or fallow areas can become innovative gathering spaces and homes, promoting community and social good

Case Study Luxury Homebuyers Can Now Test Drive BMWs At Open Houses

BMW brings its cars home—literally—with a new strategy that pairs luxury sports cars with multi-million home listings in Toronto

Interview ASYSTEM Is Out To Improve Men's Skincare, Nutrition And Editorial

The brand-new platform is designed to make it easier for men to take care of themselves, combining skincare and supplements with an educational blog

Analysis How Brands Like Ford Bring The Goods Right To The Consumer

In-step services grow the relationships between brands and consumers outside of the traditional store format, reaching shoppers wherever they go

Op-Ed Op-Ed: How Grocery Stores Can Fight Falling Margins By Enhancing Convenience, Quality And Community

Author Macala Wright discusses how grocers are responding to shifting consumer shopping habits, and speaks to innovators in the category about embracing smaller formats, popups, local stock and community

Analysis Future Of Home+Living 2030: Parasitic Living

Piers Fawkes dives into what life will look like in a decade. Next up is parasitic living, which makes the most of each nook and cranny