The Shopper Experience Playbook

Built on a robust study of trends and patterns in the market, thus major PSFK report offers a directional playbook for brands and retailers – defining 10 pillars to build a modern and engaging shopper experience strategy and go beyond expectations to create an enhanced shopper experience and therefore, build value, drive sales, and boost loyalty.

The report was published in October 2015 and was originally titled Future of Retail 2016

Featured within the 80+ page report, readers can find:
  • 10 actions every retailer can adapt to redefine the shopper experience
  • 20 key trends driving change in the marketplace
  • Future service concepts for top brands
  • Perspectives from leading retail experts across the globe
  • Plus an 80+ page full presentation deck


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