Shopper Experience Playbook – A PSFK Future of Retail Report

Built on a robust study of trends and patterns in the market, thus major PSFK report offers a directional playbook for brands and retailers – defining 10 pillars to build a modern and engaging shopper experience strategy and go beyond expectations to create an enhanced shopper experience and therefore, build value, drive sales, and boost loyalty.

The report was published in October 2015 and was originally titled Future of Retail 2016