The Shopper Experience Playbook

Built on a robust study of trends and patterns in the market, thus major PSFK report offers a directional playbook for brands and retailers – defining 10 pillars to build a modern and engaging shopper experience strategy and go beyond expectations to create an enhanced shopper experience and therefore, build value, drive sales, and boost loyalty.

The report was published in October 2015 and was originally titled Future of Retail 2016

Pro content
Featured within the 80+ page report, readers can find:
  • 10 actions every retailer can adapt to redefine the shopper experience
  • 20 key trends driving change in the marketplace
  • Future service concepts for top brands
  • Perspectives from leading retail experts across the globe
  • Plus an 80+ page full presentation deck
Summary Presentation
Immersion

Invite the analysts behind this PSFK report to come and provide a tailored presentation at your office or next conference. We work to tailor our talks to provide context and actionable recommendations for all audiences. Contact us.

Innovation Workshops

Turn the insights and recommendations found within this report into action through a workshop. Customized specifically for your business' goals, needs and culture, this is a hands-on dive into the ideas and trends in our reports, with a focus on implementing them for your own business or clients. Whether these run from 4 hours to 2 days, your team will leave not just inspired and informed, but ready to take action. Contact us.

Report Insights

Advertising How Brands Can Bring Their Products to Everyone

How democratizing access helps retailers like Burberry become trusted partners

Home How Best-In-Class Companies Are Driving Change In the Retail Marketplace

A look inside SamplingLab, a store-slash-focus-group that lets customers test out products and pay with their opinions

Retail Uber: Seamless Partnerships Can Enhance Your Brand [NRF 2016]

Uber's Director of Product Experience on the importance of perfect partnerships

Design What Museums Can Teach Brands Like Target About Selling Experiences

With NRF 2016 taking place this weekend, it's a great time to watch Nathan Adkisson's presentation on designing retail locations to inspire at-home experiences

Work Artificial Intelligence Can Make Shopping Fun Again

In anticipation of NRF 2016, revisit Stitch Fix COO Julie Bornstein's talk on the role of machine learning in personalized shopping

Advertising Five Startups That Are Redefining the Retail Landscape

Ahead of NRF 2016, these startups are setting the bar for consumer expectations of service

Retail The Future of Jawbone's Shopper Experience and the Power of the Subscription Economy

Creative Agency +rehabstudio conceptualizes Jawbone's future user experience for PSFK’s Future of Retail Report

Luxury The Future of Airbnb’s Shopper Experience Journey

Creative Studio Dare conceptualizes a future travel experience for PSFK’s Future of Retail Report

View more posts about The Future of Airbnb’s Shopper Experience Journey