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PSFK Report

Customer-First Commerce Playbook

This PSFK report presents key strategies that retailers and brands must take to create a customer-first organization that can exceed the expectations of a new generation of shoppers. The Customer-First Commerce Playbook provides an in-depth trends-analysis of the retail landscape and delivers actionable strategies for an empowered frontline, performance technology and responsive operations.

This report was published November 2016 and was originally titled Future of Retail 2017