The Customer-First Commerce Playbook

This PSFK report presents key strategies that retailers and brands must take to create a customer-first organization that can exceed the expectations of a new generation of shoppers. The Customer-First Commerce Playbook provides an in-depth trends-analysis of the retail landscape and delivers actionable strategies for an empowered frontline, performance technology and responsive operations.

This report was published November 2016 and was originally titled Future of Retail 2017

Featured in the 68 page report, readers will find:
  • 3 pillars for customer-first business transformation
  • Recommended strategies for employee empowerment, retail technology and responsive operations
  • 10 trends defining the new retail landscape
  • Exclusive interviews, insights and statistical support from leading retail experts at Walmart, Marriott and Cisco
  • Actionable insights to guide investment and operation of in-store technologies
  • 60+ examples of retail innovation from major brands and retailers
  • Transformative retail scenarios to kickstart innovative thinking


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