The Bricks & Data Retail Playbook

A Unified Channel Strategy To Drive Brick & Data Retail

This major report from PSFK provides a roadmap to help retailers build more compelling experiences with shopper data. The playbook outlines how companies can transform their stores into experience centers that extend their supply chain and digital commerce platforms, creating mutual value with a focus on shopper experience. Readers can leverage the contents of the Bricks & Data Playbook report as a framework to guide their innovation strategy to rebuild a rich and effective brick-and-mortar retail strategy today.

This report was published November 2017 and was originally titled Future Of Retail 2018

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Featured in the 55+ page report:

  • Actionable templates to aid retail decision-makers
  • 10 trends defining the new retail landscape
  • 60+ examples of retail innovation from major brands and retailers
  • Exclusive interviews and insights from pioneers
  • Brand-specific case studies
  • Tailored plans and takeaways for the retail industry
Additional content:

  • Summary presentation deck
  • Data from original survey with retail experts (xls)

Invite the analysts behind this PSFK report to come and provide a tailored presentation at your office or next conference. We work to tailor our talks to provide context and actionable recommendations for all audiences.

Innovation Workshops

Turn the insights and recommendations found within this report into action through a workshop. Customized specifically for your business' goals, needs and culture, this is a hands-on dive into the ideas and trends in our reports, with a focus on implementing them for your own business or clients. Whether these run from 4 hours to 2 days, your team will leave not just inspired and informed, but ready to take action.


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Report Insights

Retail Future Of Retail 2018: Connecting Digital And IRL Experiences

At our Future of Retail 2018 conference, speakers shared insights on tech for the in-store experience and amplifying physical events for digital audiences

Delivery & Logistics With Retail Networks, Shoppers Access Faster Delivery And Convenient Returns

Retailers turn to stores and third-party fulfillment to meet customers' expectations for immediate service, research shows in PSFK's latest Future of Retail report

Cafe & Restaurant 4 Ways Retailers Are Using Mobile To Step Up Service In Physical Stores

We round up some of the best examples from our Future of Retail 2018 report of retailers building mobile experiences as part of a future-forward service

Shopper Education & Assistance To Improve The In-Store Experience, Retailers Are Building Out Their Tech

PSFK's Future of Retail 2018 report explores how retailers are integrating tech into the in-store experience, using mobile, AI and the Internet of Things

Retail At Platform LA, Future Malls Are Experience Buffets

We sat down with Platform founder and CEO Joey Miller to discuss how the retail space is delivering experiential pop-ups, installations and culinary partnerships

Advertising How Westfield Is Using IoT Tech To Top Amazon In The Physical World

We sat down with OneMarket President and Westfield Corporation Board Member Don Kingsborough to discuss how OneMarket is transforming a fragmented industry into an integrated one

Loyalty & Membership How Nordstrom Underpins The Shopper Experience With Data

PSFK's Future of Retail Report unpacks how Nordstrom is among the first and most efficient in blending hallmark stores with digital capabilities

Merchandising & Curation How Retail Spaces Can Forge Connections With Community Events

PSFK's Future of Retail 2018 report takes a look at social events and experiences that bring communities together within stores

View more posts about How Retail Spaces Can Forge Connections With Community Events