Bricks & Data Playbook – A PSFK Future of Retail Report

A Unified Channel Strategy To Drive Brick & Data Retail

This major report from PSFK provides a roadmap to help retailers build more compelling experiences with shopper data. The playbook outlines how companies can transform their stores into experience centers that extend their supply chain and digital commerce platforms, creating mutual value with a focus on shopper experience. Readers can leverage the contents of the Bricks & Data Playbook report as a framework to guide their innovation strategy to rebuild a rich and effective brick-and-mortar retail strategy today.

This report was originally titled Future Of Retail 2018.

Key Topics

Mixed Reality Stores

Enhancing the shopping experience with mixed reality tools or features that provide customers with additional information and entertaining narratives as well as make the decision-making process more interactive and foster memorable journeys.

Discovery by Design

Streamlining product discovery and purchase through layout

Multi-Functional Store

Creating physical store locations with multi-purpose designs to accommodate different shoppers’ preferences and needs, from the passive consumer to fully engaged brand fans and members.