Bricks & Data Retail Playbook

A Unified Channel Strategy To Drive Brick & Data Retail

This major report from PSFK provides a roadmap to help retailers build more compelling experiences with shopper data. The playbook outlines how companies can transform their stores into experience centers that extend their supply chain and digital commerce platforms, creating mutual value with a focus on shopper experience. Readers can leverage the contents of the Bricks & Data Playbook report as a framework to guide their innovation strategy to rebuild a rich and effective brick-and-mortar retail strategy today.

This report was published November 2017 and was originally titled Future Of Retail 2018