The Bricks & Data Retail Playbook

A Unified Channel Strategy To Drive Brick & Data Retail

This major report from PSFK provides a roadmap to help retailers build more compelling experiences with shopper data. The playbook outlines how companies can transform their stores into experience centers that extend their supply chain and digital commerce platforms, creating mutual value with a focus on shopper experience. Readers can leverage the contents of the Bricks & Data Playbook report as a framework to guide their innovation strategy to rebuild a rich and effective brick-and-mortar retail strategy today.

This report was published November 2017 and was originally titled Future Of Retail 2018

Featured in the 55+ page report:

  • Actionable templates to aid retail decision-makers
  • 10 trends defining the new retail landscape
  • 60+ examples of retail innovation from major brands and retailers
  • Exclusive interviews and insights from pioneers
  • Brand-specific case studies
  • Tailored plans and takeaways for the retail industry
Additional content:

  • Summary presentation deck
  • Data from original survey with retail experts (xls)


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Insights From The Bricks & Data Retail Playbook

Interview At Platform LA, Future Malls Are Experience Buffets

We sat down with Platform founder and CEO Joey Miller to discuss how the retail space is delivering experiential pop-ups, installations and culinary partnerships

Interview How Westfield Is Using IoT Tech To Top Amazon In The Physical World

We sat down with OneMarket President and Westfield Corporation Board Member Don Kingsborough to discuss how OneMarket is transforming a fragmented industry into an integrated one

Interview Why Retailers Should Monetize Product Interaction, Not Sales

PSFK sat down with b8ta founder & CEO Vibhu Norby to discuss how retailers need to figure out a business model to survive the retail armageddon