The Rethinking Air Travel Playbook

In this major report, PSFK researchers look at key areas of change and innovation in air travel. We have seen the development of a whole new set of products and services that are enhancing the airline experience, not only to avoid the common headaches and frustration, but to get us to enjoy these times. Travel leads to personal change, and even for the seasoned traveler, a flight offers the possibility for fun and adventure.

Published September 2014 and originally titled Future of Travel

  • 10 key trends across four separate stages of the traveler’s journey
  • Insight and implications for both brands and travelers
  • Perspectives from leading shopper experts across the globe
  • Opportunities and implications for 10 new trends


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Insights From The Rethinking Air Travel Playbook

Op-Ed Tablet-Based In-Flight Entertainment May Be the Game-Changing Trend Few Are Noticing

How hybrid wireless IFE systems will bring a connected, premium passenger experience at economy prices to the airlines

Editors Pick Jeff Fromm: Millennials Are Rewriting the Future of Travel

Why the most successful travel brands of tomorrow will embrace new trends and creative interactive experiences for the young generation

Editors Pick Scott Lachut: Predicting the Evolution of the Travel Landscape

The convergence of mobile, social and wearable will create the ideal door-to-door experience

Op-Ed Piers Fawkes: Introducing the Future of Travel Report

PSFK launches a new study on trends invigorating the air travel experience