The Rethinking Air Travel Playbook

In this major report, PSFK researchers look at key areas of change and innovation in air travel. We have seen the development of a whole new set of products and services that are enhancing the airline experience, not only to avoid the common headaches and frustration, but to get us to enjoy these times. Travel leads to personal change, and even for the seasoned traveler, a flight offers the possibility for fun and adventure.

Published September 2014 and originally titled Future of Travel

Pro content
  • 10 key trends across four separate stages of the traveler’s journey
  • Insight and implications for both brands and travelers
  • Perspectives from leading shopper experts across the globe
  • Opportunities and implications for 10 new trends
Summary Presentation

Invite the analysts behind this PSFK report to come and provide a tailored presentation at your office or next conference. We work to tailor our talks to provide context and actionable recommendations for all audiences.

Innovation Workshops

Turn the insights and recommendations found within this report into action through a workshop. Customized specifically for your business' goals, needs and culture, this is a hands-on dive into the ideas and trends in our reports, with a focus on implementing them for your own business or clients. Whether these run from 4 hours to 2 days, your team will leave not just inspired and informed, but ready to take action.


Please provide your details so we can respond with more information about this report.

Report Insights

Design Upright Airplane Seating Maximizes Space, Reduces Prices - But Will Travelers Buy It?

Economy class could be getting a lot more intimate with the release of seats that increase cabin capacity by reducing leg room even further

Automotive BMW Introduces A Zero-Emission Motorcycle Of The Future

The BMW Motorrad Concept Link meets the basic functionality needs, technical architecture and digital reality of today’s drivers

Home Design Students Give Their Interpretation Of The Future Of Hotel Furniture

Students from ECAL presented their unique designs for what a hotel should provide for guests to give them a more comfortable experience

Gaming & Play World's Largest Passenger Terminal Would Take on Second-Busiest Airport Traffic

The plans propose a sustainable, expandable structure for supporting a record-breaking number of travelers

Innovation Tablet-Based In-Flight Entertainment May Be the Game-Changing Trend Few Are Noticing

How hybrid wireless IFE systems will bring a connected, premium passenger experience at economy prices to the airlines

Luxury PSFK's Best Brands in Travel Index for 2014

PSFK highlights the key brands that are doing the most to revolutionize the air travel experience.

Design Travel Like a Local on Your Next Trip

PSFK looks at how recommendation services are providing travelers with a real-time pulse of local culture

View more posts about Travel Like a Local on Your Next Trip